It’s the dog days of summer and although it feels like your annual trip to Texas just happened, SXSW is already hard at work shaping their 2018 conference. One of the first signs that Austin is on the horizon is the opening of SXSW’s Panelpicker polls and ladies and gentleman, as of this week, the… Read more »
What The #&@$ Do You Do, Allison?!?
Allison Ullrich Manager, College & Lifestyle Marketing Joined The Orchard in January 2012 As the head of our nationwide College Marketing efforts, what the #&@$ do you do Allison?!!? The Orchard’s College Marketing Team is comprised of 10 college students who are located in NYC, Boston, Chicago, Philadelphia, Austin, Minneapolis, Denver, LA, Seattle, and San… Read more »
Case Study: Jacob Collier “In My Room”
GOALS The term “prodigy” is thrown around pretty often these days when speaking about young talent. However, when Quincy Jones calls you one of his “favourite young artists on the planet,” you have the real deal on your hands. This is precisely the case for jazz multi-instrumentalist Jacob Collier. Launching his career on YouTube, Jacob… Read more »
Introducing Meredith Nadeau, Manager, Corporate Marketing Before joining The Orchard I worked previously as the Office Coordinator at Wind-up Records after a stint in cable advertising at NCC Media. In my heyday as a Hofstra University student I interned within the Sony Music Entertainment college marketing department, worked as the ‘stache Media Alt rep in… Read more »
Case Study: Sabaton “The Last Stand”
GOALS If you take a look at the picture above, you’ll notice a few things about Sabaton [Nuclear Blast]. First, these dudes are obviously a metal band. Second, you can deduce from this image that Sabaton is entirely and wonderfully epic in every sense of the word. The band’s August 2016 release The Last Stand… Read more »