Posts Tagged: music marketing

Case Study: Jacob Collier “In My Room”


GOALS The term “prodigy” is thrown around pretty often these days when speaking about young talent. However, when Quincy Jones calls you one of his “favourite young artists on the planet,” you have the real deal on your hands. This is precisely the case for jazz multi-instrumentalist Jacob Collier. Launching his career on YouTube, Jacob… Read more »

Welcome, Meredith!


Introducing Meredith Nadeau, Manager, Corporate Marketing Before joining The Orchard I worked previously as the Office Coordinator at Wind-up Records after a stint in cable advertising at NCC Media. In my heyday as a Hofstra University student I interned within the Sony Music Entertainment college marketing department, worked as the ‘stache Media Alt rep in… Read more »

Case Study: Nothing “Tired of Tomorrow”


GOALS Nothing is an alternative rock band from Philadelphia, PA with hardcore punk roots and shoegaze tendencies. The band has a strong base of passionate fans, giving us the opportunity to focus on fan interaction to promote the band’s second studio release, Tired of Tomorrow [Relapse Records]. Through social media tactics that emphasize pop culture… Read more »

Post-Album Rollout: 5 Tactics for Ensuring Your Music Has a Long-Term Impact


This article, written by marketing/public relations professional and music journalist Eric Bernsen, originally appeared on Sonicbids. We’re excited to be working with them to exchange industry tips and trends for your business! With months and sometimes even years going into the creation of a new body of work, it’s an understood expectation that artists put together… Read more »