Once upon a time, in a world where streaming wasn’t yet created, the only way to measure the success of a song or an album was to measure the number of purchases. As with many data indicators, once the information is pulled and used, the data often loses meaning. If you think about the current streaming era, you’ll… Read more »
Facebook Introduces New Ad Functionality: Collection
Facebook recently introduced collection ads to help advertisers highlight products in their web stores. The collection ad features a video or display image at the top along with a carousel below, with the store’s products. The format allows the advertiser to showcase their items with a video or image that gives context to the way the customer would… Read more »
Introducing Antone DeSantis, Manager, Sales & Retail Marketing Greetings and happy new year! My name is Antone (sounds like Ann-Tone) DeSantis. I was born, raised and spent most of my life in Brooklyn before it became the hipster capital of the world. I escaped and moved to the far west side of midtown Manhattan residing in… Read more »
Introducing Lucy Blair, Director of International Sales & Marketing Hi everyone, I’m really excited to be joining The Orchard as part of the International Sales & Marketing team in London. My background is in digital marketing — prior to joining The Orchard, I spent several years indulging my passion for dance music whilst running the… Read more »
What The #&@$ Do You Do, Bob?!?
Bob Ardrey Director, National Sales Joined The Orchard in July 2008, when The Orchard bought TVT Records As an Orchardite adopted via TVT Records, can you please give us both a short history lesson and tell us what the #&@$ you do?!!? Simplified, TVT was bought by The Orchard seven years ago. I worked for… Read more »