Posts Tagged: sales

The Orchard Broadens Worldwide Reach


After 20 years of “distribution done right,” The Orchard is making its biggest move yet. Sony Music Entertainment has combined all regional distribution efforts under The Orchard name. What does this mean for us? An increased global presence, a united team of industry professionals and a network of local support stronger than ever before with offices… Read more »

Music Trends: From CD Era To Streaming Era


Once upon a time, in a world where streaming wasn’t yet created, the only way to measure the success of a song or an album was to measure the number of purchases. As with many data indicators, once the information is pulled and used, the data often loses meaning. If you think about the current streaming era, you’ll… Read more »

Facebook Introduces New Ad Functionality: Collection


Facebook recently introduced collection ads to help advertisers highlight products in their web stores. The collection ad features a video or display image at the top along with a carousel below, with the store’s products. The format allows the advertiser to showcase their items with a video or image that gives context to the way the customer would… Read more »

Welcome, Antone!


Introducing Antone DeSantis, Manager, Sales & Retail Marketing Greetings and happy new year! My name is Antone (sounds like Ann-Tone) DeSantis. I was born, raised and spent most of my life in Brooklyn before it became the hipster capital of the world. I escaped and moved to the far west side of midtown Manhattan residing in… Read more »

Welcome, Lucy!


Introducing Lucy Blair, Director of International Sales & Marketing Hi everyone, I’m really excited to be joining The Orchard as part of the International Sales & Marketing team in London. My background is in digital marketing — prior to joining The Orchard, I spent several years indulging my passion for dance music whilst running the… Read more »