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Who Run The World? Girls! Celebrating Women Making Music in 2015

LeslieKnopeAs the internet probably told you, March 8 was International Women’s Day. It was a day rife with appreciation for the ladies in our lives and open astonishment at the unwavering grace and role model-ey-ness of Emma Watson.

In a time when it seems that women in music aren’t getting the attention they deserve, I wanted to take this opportunity to give some overdue love and respect to some of the badass female artists in The Orchard’s family.

Holly Miranda has been taking names as a card-carrying musician since the early 2000s, both as a solo artist and as a member of Rock outfit The Jealous Girlfriends. Now she’s gearing up to release her sophomore solo record via Dangerbird Records on May 19.

… Continue Reading

Take A Bow, 57th Grammy Award Nominees!

grammy-2015T’is the season… of awards! With that, Grammy nominations have just come in — and we couldn’t be more excited for our highlighted Orchard-repped artists and labels.

Between Sharon Jones & The Dap-Kings, Ruthie Foster, The Stanley Clarke Band and more, so many great releases were unleashed into the world this year. The San Francisco Symphony gave us an incredible rendition of the musical classic West Side Story, Light In The Attic took us back to the late 60s with Lee Hazlewood, and Round Sky, Raveolution, Domo and Sounds True rep’ed hard in New Age. These (as well as many more who didn’t get nods this time around) deserve every bit of praise they get.

The awards go down February 8, 2015. Until then, here’s the full list of nominees from The Orchard:

Nomination Artist Album
Best R&B Album Sharon Jones & The Dap-Kings Give The People What They Want [Daptone Records]
Best New Age Album Paul Avgerinos Bhakti [Round Sky Records]
Ricky Kej, Wouter Kellerman Winds of Samsara [Raveolution Studios]
Kitaro Symphony Live In Istanbul [Domo Records]
David Darling, Silvia Nakkach In Love and Longing [Sounds True]
Best Jazz Vocal Album Gretchen Parlato Live in NYC [ObliqSound]
Tierney Sutton Paris Sessions [BFM Jazz]
Best Roots Gospel Album T. Graham Brown Forever Changed [MCM World Media]
Best Regional Mexican Music Album (including Tejano) Ixya Herrera Voz Y Guitarra [Rampart Latino]
Best Tropical Latin Album El Gran Combo de Puerto Rico 50 Aniversario – Volume 1 [EGC Records]
Best Blues Album Ruthie Foster Promise Of A Brand New Day [Blue Corn Music]
Bobby Rush with Blinddog Smokin’ Decisions [Silver Talon Records]
Best Regional Roots Music Album Bonsoir Catin Light The Stars [Valcour Records]
Best Reggae Album SOJA Amid the Noise And Haste [Som Livre]
Ziggy Marley Fly Rasta [V2 Records Benelux]
Best World Music Album Toumani & Sidiki Toumani Diabaté & Sidiki Diabaté [Corason]
Best Children’s Album Brady Rymer and the Little Band That Could Just Say Hi! [Bumblin’ Bee Records]
Best Musical Theater Album San Francisco Symphony West Side Story [San Francisco Symphony]
Best Instrumental Composition The Stanley Clarke Band for “Last Train to Sanity” Up [Mack Avenue Records]
Best Arrangement, Instrumental or A Cappella Alfredo Rodriguez for “Guantanamera” The Invasion Parade [Mack Avenue Records]
Best Album Notes Various Artists I’m Just Like You: Sly’s Stone Flower 1969-1970 [Light In The Attic]
Best Historical Album Various Artists Lee Hazlewood Industries: There’s a Dream I’ve Been Saving (1966-1971) [Light In The Attic]
Best Chamber Music/Small Ensemble Performance Partch Harry Partch: Plectra and Percussion Dances [Bridge Records, Inc.]
Best Classical Compendium Partch Harry Partch: Plectra and Percussion Dances [Bridge Records, Inc.]
Mike Marshall & The Turtle Island Quartet Mike Marshall & The Turtle Island Quartet [Adventure Music]
Paul Daniel The Solent [Albion Records]
Best Classical Instrumental Solo Leon Fleisher All the Things You Are [Bridge Records, Inc.]
Best Classical Solo Vocal Album Anne Sofie von Otter Douce France [naïve classique]
Florian Boesch Schubert: Die schöne Müllerin, Op. 25, D. 795 [Onyx Classics]
Best Contemporary Classical Composition Orchestra 2001 Complete Crumb Edition, Vol. 16; Voices from the Heartland, Sun and Shadow [Bridge Records, Inc.]

Congratulations to all the nominees! We’ll be cheering for you come February.

Case Study: Sharon Jones & The Dap-Kings “Give The People What They Want”

SJDK_CaseStudy

Goals

Sharon Jones & the Dap-Kings’ highly anticipated fifth studio album, titled Give The People Want They Want, was originally due to come out the summer of 2013. After Sharon was diagnosed with cancer — as our original campaign was already in full swing — the release of the record was pushed indefinitely to many fans’ dismay. When Sharon beat the disease and re-announced the album for a January 2014 release, we adjusted our worldwide strategy with the goal of reinvigorating interest from her fans, expressing Sharon’s appreciation for their support and creating a stronger overall social media presence for her to accomplish this beyond just the album campaign.

Tactics

The first step was reskinning Sharon Jones & the Dap Kings socials with updated art. In addition to the basic background and thumbnail images, we updated FanRx, Bandsintown and Instagram tabs on Facebook and provided Best Practices to the band for how to maximize their social activity.

To match their website with their socials, we created several customized splash pages throughout the course of the campaign. The first was used to share the album announcement and the visually stimulating music video for “Retreat.” The next versions highlighted two key aspects of our campaign: the #wewantsharon campaign and the Spotify contest. Finally, we created one in support of the band’s tour. These splash pages all included remarketing tags.

Riffing off of the album title, we came up with a special hashtag, #wewantsharon, to drive Instagram and Twitter activity. We kicked it off the day Sharon participated in the highly-televised Macy’s Thanksgiving Day Parade, encouraging fans to tag all their photos and videos with #wewantsharon on Twitter, Instagram and Facebook. Later, we set up a share-to-unlock initiative, where in exchange for using #wewantsharon on their socials, fans were able to unlock a new track from the album, “People Don’t Get What They Deserve.” In addition, their tweets and Instagram posts were aggregated on Sharon Jones’ official website splash page using Tint, a social feed display app. Sharon Jones herself encouraged fans to support #wewantsharon through a personal filmed message available on YouTube and embedded on her splash page.

To continue driving shares post street date, #wewantsharon was incorporated in a Spotify playlist contest we organized. Fans were asked to create a playlist which included Sharon Jones & the Dap-Kings music and share it with the hashtag. The selected winners received Spotify Premium codes, one pair of tickets and a signed vinyl copy of Give The People Want They Want.

#wewantsharon was also cross-shared in physical advertisements at Amoeba in LA and Other Music, even making it to the Beacon Theater marquee the night of the tour kickoff in NYC.

Results

  • Through the duration of the campaign, which went from November 2013 through March 2014, we aggregated 1,300 social posts, attracted 10,200 views to the social aggregator and reached 2.12 million people across all socials.
  • In line with our goal to drive engagement on Twitter and Instagram, Twitter was our top network for sharing, followed by Instagram and then Facebook.
  • As compared with the four months preceding the campaign, we noted a 738% increase in Instagram Likes and 370% increase in Instagram comments, a 205% increase in Facebook Likes and a 195% increase in YouTube Video views
  • Via the remarketing tag on the website, we were able to target a highly engaged group of 148,000 fans with Facebook and banner ads
  • Give The People Want They Want debuted at #22 on the Billboard Top 200 (and remained on the chart for 7 weeks), #1 Independent Albums, #2 Tastemaker Albums and #3 R&B Albums
  • The album hit #1 R&B Albums and peaked at #36 on iTunes’ Top 200 Albums in the U.S.
  • The #wewantsharon campaign continued organically months after we stopped pushing the hashtag, with the most recent post to date being from September 1, 2014.

For Your Viewing Pleasure

The Orchard Chart Toppers: February 2014

The Orchard Chart Toppers

February may have been a cold, cold winter month, but it was sizzling hot on the charts. Symphonic Metal band Within Temptation and Electronic masterminds The Glitch Mob both got Hot Shot Debuts on Billboard and were all over their respective genre charts around the world; Danish rapper L.O.C. reigned steady at the top of his local chart; Elisa and Negramaro continued to make the Italian charts their home, and we continued to see our Action Sports and Documentary films on iTunes charts everywhere, with a few Horror flicks in there too. What can we say, it was a good month and we couldn’t be prouder!

PS. This is only a snapshot of our artists’ chart positions. They’ve also placed in many genre charts on both Billboard and iTunes, but we’ve zoned in on the more general charts for the purpose of this post.

WEEK ENDING March 2, 2014

Billboard Top 200 Albums
#83 — RuPaul: Born Naked [RuCo Inc.]
#186 — Sharon Jones & The Dap-Kings: Give The People What They Want [Daptone Records]

Billboard Current Albums
#76 — RuPaul: Born Naked [RuCo Inc.]
#145 – Sharon Jones & The Dap-Kings: Give The People What They Want [Daptone Records]
#175 — The Glitch Mob: Love Death Immortality [Glass Air / Shoot To Kill]
#197 — Heart: Fanatic Live From Caesar’s Colisseum [Frontiers]

Billboard Independent Albums
#18 — RuPaul: Born Naked [RuCo Inc.]
#35 — Sharon Jones & The Dap-Kings: Give The People What They Want [Daptone Records]
#42 — The Glitch Mob: Love Death Immortality [Glass Air / Shoot To Kill]

Billboard Heatseeker Albums
#33 – Moonshine Bandits: Calicountry [Average Joe’s]
#41 — Deafheaven: Sunbather [Deathwish Inc.]
#43 — Chris Ardoin: Back Home [Maison De Soul / Flat Town Music Comps]
#44 — Guided By Voices: Motivational Jumpsuit [GBV Inc. / Revolver USA / Fire Records]

Billboard Tastemaker Albums
#17 — Sharon Jones & The Dap-Kings: Give The People What They Want [Daptone Records]

Billboard Dance / Electronic Albums
#4 — RuPaul: Born Naked [RuCo Inc.]
#7 — The Glitch Mob: Love Death Immortality [Glass Air / Shoot To Kill]

Italy Top Albums
#6 — Elisa: L’anima vola [Sugar Music]

Portugal Top 30 Albums
#4 — Tony Carreira: 25 Anos [Farol Musica]

Denmark Top Albums
#3 — L.O.C.: Sakrilegium [SGMD]

iTunes Top 200 Albums
#122 — The Glitch Mob: Love Death Immortality [Glass Air / Shoot To Kill]

iTunes Dance Albums
#1 — RuPaul: Born Naked [RuCo Inc.]

iTunes Italy Top Albums
#13 — Elisa: L’anima vola [Sugar Music]

iTunes Portugal Top Albums
#3 – Various Artists: 100 Hits Dancefloor 2014 [Vidisco]

iTunes Russia Top Albums
#9 — Владимир Высоцкий: Избранное [Мелодия]
#14 — Okean Elzy: Избранное [Nikitin]
#20 — Basta: Баста 4 [Gazgolder]

iTunes Brazil Top Albums
#1 — Gusttavo Lima: Do outro Lado da Moeda [Som Livre]
#5 — Jorge e Mateus: Live in London – At Royal Albert Hall [Som Livre/Globo]
#6 — Varios: Sertanejo nas Pistas 2 [Som Livre]
#9 — Varios: Pancadão das Marchinhas [Som Livre]
#12 — Marcos e Belutti: Marcos e Belutti – Acustico [Som Livre]

iTunes Turkey Top Albums
#8 — Gökhan Türkmen: En Baştan [Adim Muzik]
#9 — Çeşitli Sanatçılar: Bir Eksiğiz: Ahmet Kaya PRE-ORDER [Gam Production]
#10 — Kazım Koyuncu: Dünyada Bir Yerdeyim [Halkevleri Derneği]

iTunes Documentaries US
#8 — Why We Ride [Gnarlynow Ent & Walking West Ent]
#12 — Slow Food Story [Autlook Film Sales]
#13 — Making Your Mark: The Snowboard Life of Mark McMorris [Manifesto Sport Management]

iTunes Sports Movies US
#5 — Why We Ride [Gnarlynow Ent & Walking West Ent]
#8 — Making Your Mark: The Snowboard Life of Mark McMorris [Manifesto Sport Management]

iTunes Foreign US
#5 — Slow Food Story [Autlook Film Sales]

iTunes Documentaries CA
#4 — Making Your Mark: The Snowboard Life of Mark McMorris [Manifesto Sport Management]
#5 — Why We Ride [Gnarlynow Ent & Walking West Ent]

iTunes Sports Movies CA
#5 — Making Your Mark: The Snowboard Life of Mark McMorris [Manifesto Sport Management]
#6 — Why We Ride [Gnarlynow Ent & Walking West Ent]
#20 — Valhalla [Sweetgrass Productions]

iTunes Documentaries UK
#3 — Why We Ride [Gnarlynow Ent & Walking West Ent]
#18 — Beyoncé: Life Is But A Dream [Sony Music]

iTunes Sports Movies UK
#3 — Why We Ride [Gnarlynow Ent & Walking West Ent]
#19 — Making Your Mark: The Snowboard Life of Mark McMorris [Manifesto Sport Management]

iTunes Foreign UK
#18 — Slow Food Story [Autlook Film Sales]

iTunes Documentaries AU
#2 — Why We Ride [Gnarlynow Ent & Walking West Ent]
#14 — Making Your Mark: The Snowboard Life of Mark McMorris [Manifesto Sport Management]
#20 — Beyoncé: Life Is But A Dream [Sony Music]

iTunes Sports Movies AU
#3 — Why We Ride [Gnarlynow Ent & Walking West Ent]
#12 – Making Your Mark: The Snowboard Life of Mark McMorris [Manifesto Sport Management]

… Continue Reading

The Orchard Chart Toppers: January 2014

The Orchard Chart Toppers

2014 has certainly started with a bang! With highly anticipated releases out from Sharon Jones & The Dap-Kings, Drowners and L.O.C. to upcoming albums that hit the charts as soon as pre-orders went live like The Glitch Mob and Tycho, we got a slew of #1s around the world and in various genres. Our films have been killing it too, with hits in Documentaries, Actions Sports, Independent and even Horror.  We couldn’t be honored to be working with such high-caliber artists. Congrats!

PS. This is only a snapshot of our artists’ chart positions. They’ve also placed in many genre charts on both Billboard and iTunes, but we’ve zoned in on the more general charts for the purpose of this post.

WEEK ENDING February 2, 2014

Billboard Top 200
#69 — Red Dragon Cartel: Red Dragon Cartel [Frontiers Records]
#93– Sharon Jones & The Dap-Kings: Give The People What They Want [Daptone Records]

Billboard Current Albums
#60 — Red Dragon Cartel: Red Dragon Cartel [Frontiers]
#81– Sharon Jones & The Dap-Kings: Give The People What They Want [Daptone Records]

Billboard Independent Albums
#18 — Sharon Jones & The Dap-Kings: Give The People What They Want [Daptone Records]

Billboard Heatseeker Albums
#8 — Cecile McLorin Salvant: Womanchild [Mack Avenue]
#14 — Amy Ray: Goodnight Tender [Daemon Records]
#16 — Primal Fear: Delivering The Black [Frontiers]
#16 — Drowners: Drowners [Frenchkiss Records]

Billboard Tastemaker Albums
#9 — Sharon Jones & The Dap-Kings: Give The People What They Want [Daptone Records]

Billboard Hot Singles Sales
#1 — Vince Gelonese: Every Dream [Omni Entertainment]

Billboard Hard Rock Albums
#3 — Red Dragon Cartel: Red Dragon Cartel [Frontiers]

Billboard R&B Albums
#10 — Sharon Jones & The Dap-Kings: Give The People What They Want [Daptone Records]

Billboard Jazz Albums
#3 — Cecile McLorin Salvant: Womanchild [Mack Avenue]

Billboard Tropical Airplay
#1 — Johnny Sky: “With Or Without You” [Premium Latin]
#6 — Renzo: “Perdi El Control” [Mayimba Music]

Italy Top Albums
#7 — Elisa: L’anima vola [Sugar Music]

Portugal Top 30 Albums
#4 — Tony Carreira: 25 Anos [Farol Musica]

Denmark Top 40 Singles
#6 — L.O.C.: “Marquis” [SGMD]

ARIA (Australia) Top Albums
#19 — Various Artists: Triple J Like A Version 9 [ABC]

iTunes Top 200 Albums
#148 — Red Dragon Cartel: Red Dragon Cartel [Frontiers Records]
#161 — Within Temptation: Hydra (Bonus Track Version) [Nuclear Blast] * pre-order

iTunes Metal Albums
#1 — Within Temptation: Hydra (Bonus Track Version) [Nuclear Blast] * pre-order

iTunes Metal Songs
#5 — Within Temptation: “Dangerous (feat. Howard Jones)” [Nuclear Blast]

iTunes Italy Top Albums
#6 — Elisa: L’anima vola [Sugar Music]
#10 — Negramaro: Una storia semplice (Deluxe Edition ) [Sugar Music]

iTunes Denmark Top Albums
#1 — L.O.C.: Sakrilegium [SGMD]

iTunes Denmark Hip Hop/Rap Albums
#1 — L.O.C.: Sakrilegium [SGMD]

iTunes Sweden Top Songs
#1 — B. Robin: “Fired (feat. J-Son)” [Cosmos]

iTunes Russia Top Albums
#1 — Sherlock: Music from Series 3 (Original Television Soundtrack) [Silva Screen]
#5 — Владимир Высоцкий: Избранное [Мелодия]
#13 — Grigory Leps: The Best [Nikitin]
#19 — Nautilus Pompilius: Эта музыка будет вечной. Наутилус — 30 лет [First Music Publishing]
#20 — Grigory Leps: The Best (Deluxe Version) [Nikitin]

iTunes Turkey Top Albums
#3 — Various Artists: Sounds of Anjelique, Vol. 7 [Yeni Dunya Muzik]
#6 — Fazil Say: İlk Şarkılar [Ada Yayincilik]
#12 — Oğuzhan Koç: Ben Hala Rüyada [Esen Elecktonik San]
#16 — Çeşitli Sanatçılar: Organize Oluyoruz, Vol. 3 [Dokuz Sekiz Muzik]

iTunes Brazil Top Albums
#4 – Varios Artistas: Amor à Vida – Internacional [Som Livre/Globo]
#6 — Jorge e Mateus: Live in London – At Royal Albert Hall [Som Livre/Globo]
#8 – Claudia Leitte: Axemusic (Ao Vivo) [Som Livre/Globo]
#18 — Jorge e Mateus: A Hora é Agora (Ao Vivo em Jurerê) [Som Livre/Globo]

iTunes Documentaries US
#14 — Into The Mind [Sherpas Cinema]

iTunes Sports Movies US
#15 — Into The Mind [Sherpas Cinema]

iTunes Documentaries CA
#8 — Into The Mind [Sherpas Cinema]
#11 – Slednecks 16 [Slednecks Inc]

iTunes Sports Movies CA
#11 — Into The Mind [Sherpas Cinema]
#15 — Slednecks 16 [Slednecks Inc]

iTunes Documentaries UK
#7 — Into The Mind [Sherpas Cinema]

iTunes Sports Movies UK
#3 – Into The Mind [Sherpas Cinema]

iTunes Documentaries AU
#18 — Beyoncé: Life Is But A Dream [Sony Music]

iTunes Sports Movies AU
#8 — Moto 5: The Movie [The Assignment, Inc.]

… Continue Reading

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The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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