Christopher Covert
VP of Film, Television & Advertising
Joined the Orchard March 2007
So Covert, what the #&@$ do you do?
I guess I lead the team here and try and find creative opportunities for our labels – at least the ones that opt in – to place their music in TV shows, films, trailers, commercials, and other mixed-media things like video games and interactive video. Its a bit of a creative job presenting cool music, a bit sales, and a lot of begging.
How long have you been working in the music/begging industry?
About 17 years. Its more a combo of music, film, and TV industry since ’94 when I started working at MTV. Started there in production and dealt with live music events and was a floor producer for 120 Minutes way back. Music Supervisor on films for a long time after that.
I didn’t realize MTV once aired music videos. Interesting.
What are some notable sync placements that come to mind?
I think the new Heineken spot is very cool. And a Korean club/house cover version of “Move Bitch” by Ludacris we were able to place in Hancock a couple years ago–was a pretty funny use. But there are lots of great things the Team has done…
What made you move back to NY? You wanted to be closer to ol’ Schustack?
I actually just wanted his office. There was too much light in California. That, and I wanted to be closer to family now that I have a baby girl.
So, Schustack’s office first…family second. Are you not worried about losing your golden L.A. tan?
No, not at all. I just had a 42,000w surround-tan system installed in my office. If there is a City-wide blackout, I was never here…
Last live show you attended?
Honestly, my bedtime is like 8:30pm now. I saw Ivan & Alyosha do an in-house showcase at Gray Advertising we set up. And my daughter bangs the shit out of tables and screams. So I guess the answer is pretty un-hip…
That was hip enough. Favorite office coffee flavor?
That is rather obvious. The Covert Double Double – two nestretto, two hazelnut coffee – all happy jitters for days…**
Favorite item in The Orchard vending machine?
There’s a vending machine?
Well thanks, Covert! I always wondered what the #&@$ you did, and yes… we have vending machines.
**Please consult your physician before experimenting with “The Covert Double Double”
