The Orchard Sports has opened up a whole new world for Action Sports Filmmakers. You see, the Action Sports genre primarily consists of propaganda pieces that are used to showcase a new snowboard, an athlete, or communicate the culture of a brand. The sponsor dollars that are devoted to these projects could have been allocated to print, web, or even events for marketing.
But now, more than ever in the last 5 years, dollars are pouring back into the film space because we’re able to provide a clear path to distribution. Bigger and better projects are being funded because the reach to the consumer is greater than ever. Brands can devote funds to films specifically distributed by The Orchard Sports because they know the film will be seen and available on all the major digital video platforms worldwide. Brands like Oakley, Rockstar Energy and Racer X view The Orchard Sports as an extension of their marketing department, a conduit to the reach. Coupled with our extensive marketing support, its a true partnership in every way.
Additionally, The Orchard Sports has put the “Mo” back in “monetization.” By collecting revenue from all angles, we’re able to maximize the eyeballs and the revenue for the brand. Whether its EST, VOD, Ad-Supported, or Subscription VOD, we’re collecting every impression and dollar for the sponsor. This ultimately goes right back into future production budgets. And it doesn’t stop at just new releases. Catalogue releases continue to generate revenue year after year, and as the digital universe expands, we’re seeing this revenue tick up year over year, even though titles themselves are are getting older. It’s proving to be a great model for brand funded films; the caliber of films on the slate for 2013 and 2014 are proof that the model is working!
Coming up, we have Lakey Peterson: Zero to 100, a project funded by Hurley to showcase the talent and rise to fame of women’s surfing sensation Lakey Peterson. The film will be available on iTunes starting April 20th. Other projects on the horizion include Into the Mind, sponsored by The North Face; Oakley’s Naturally; and #Recoil from Monster Energy. Take a minute to check out the teasers — these projects are taking action sports film making to the next level.