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Welcome, Des!

October 22, 2014 Orchard News No Comments

DesFiniganIntroducing Desiree Finigan, Office Administrator, Film & TV, Los Angeles

Hi Everyone, my name is Desiree Finigan, but feel free to call me Des.

I’m a native Californian from the San Francisco Bay Area, which makes me a proud and faithful 49ers and SF Giants fan. I found my way to Los Angeles when I was accepted to Loyola Marymount University, and graduated with a degree in Television Production. I’ve been a Production Coordinator and Associate Producer for multi-camera series for Sony Pictures Television, TV Land and the Disney Channel.

I’m an active member of the Junior League of Los Angeles, a women’s volunteer organization, where my focus has been in Development (fundraising) for the league. I’m chairing my first fundraiser this fall. I also enjoy doing home improvements and hope to add some stamps to my passport!

I’m excited to be joining The Orchard team and look forward to meeting everyone!

Welcome, Kellie!

September 24, 2014 Orchard News No Comments

KellieMcElderryIntroducing Kellie McElderry, Manager, Film & TV

In a world where the millennials have made cable cutting cool, you have to decide if you’re going to wait for each phase to pass or jump on the boat before you’re left on an island alone. Several years ago I took a leap (no cable or TV) and it all made sense. These kids aren’t crazy — they see the future before most people do and embracing it is the key to success. Not only do you realize you have everything you need via Apple TV, Roku, etc. but you find yourself happy to pay any price for good quality content. Consumers are hungry for the next Jiro Dreams of Sushi and The Orchard is going to fulfill that need and more. When Paul started talking about picking up films from the festivals and really getting behind great content in a new way I already envisioned myself on the team and knew I had to be in this role.

A little bit about me, I’m a Los Angeles native who has adored the entertainment world since I used to sneak into every cinema class I could at USC. I started in Marketing after I graduated then explored the exciting world of PR, working on Fox Searchlight titles at ID Public Relations. I was always curious about what it would be like to be on the corporate side so I went on to work in Digital Marketing at Fox, helping develop the Digital HD brand and pushing the TV studios to do more Fox firsts with free pre-air premieres.

I’m thrilled to be joining The Orchard family!

The Orchard Gears Up for a NYTVF-Approved Web TV Series

NYTVFLogoHey there, TV content creators! Here’s some pretty epic news from The Orchard: we’ll be developing and producing an original web series soon, and we are stoked about this first-time-ever process. Here’s how it’s goin’ down.

Along with the very cool New York Television Festival, we’ve decided to develop, produce and distribute what just might be the best in up-and-coming TV programs. “How in the world are you doing this?,” you may be asking yourself — which you should, since this kind of project, which we’ve dubbed The Orchard GO Project, has never been done before by a distribution company.

For starters, some of the best and brightest filmmakers and TV creators submitted new concepts to the annual NYTV Festival and the festival programmers made their final selection of 62 contenders. With that awesome slate lined-up, The Orchard’s Film & TV team will select what they think to be the next big thing for a TV series. Then, we’ll work with the creators to further develop the idea, provide funding for a six-episode production, and utilize The Orchard’s already massively powerful distribution platform to get this series onto the web. Voilà!

We’re super excited to offer this opportunity to TV creators out there, and we can’t wait to go through all the entries! We’ll keep you updated, and of course let you know when that fab new online series is on its way. But if you want more info on the NYTVF deal itself, check out our full story here.

Welcome, Paul!

May 21, 2014 Orchard News No Comments

Paul Davidson, SVP of Film & TV, The OrchardIntroducing Paul Davidson, Senior Vice President, Film & TV

If there’s one thing that’s a constant in the digital space today, it’s that nothing stays the same. Companies who can move fast, fail fast and recover quickly are often the first to market. And when you can combine such action with passion, intelligence and and a clear strategy, you have got one very special cocktail for success. I guess you could say I’m drinking the Kool-Aid, and it would be true. Because after stepping foot inside The Orchard and connecting with Brad, Danny and the team, it was obvious to me that this is a company on the fast track to truly making its mark and solidifying its position in the industry. Joining the team was a no-brainer. I wanted in.

As for me, entertainment has always been a part of my DNA and day to day. Whether I was running my high school radio station, giving No Doubt (pre Tragic Kingdom) an early shot on a college TV show I produced, or writing and producing TV and Movies for studios and networks — that’s been my world. I spent over a decade in Hollywood working in distribution, production, development (and Muppet wrangling) before I took on the challenge of growing Xbox Video into a global content distribution business.

I can’t wait to roll up my sleeves and a get a chance to meet and work with all of you — you’ve built something great at The Orchard that I’m honored to be a part of.

YouTube Really Wants You To Subscribe

YTSubscribeYouTube has hit the streets this month with advertising urging passersby to subscribe to some of its top creators. This is one of the first major physical ad campaigns pushed by the video streaming service specifically promoting channels. New Yorkers have started spotting ads like the giant one pictured left in NoHo as well as in the subway. And YouTube ads are planned to make their way to other cities as well as network TV.

So why does this matter? Well, for one thing, a major push by a mostly internet-based company like YouTube into the “real-world” is something to watch. Although the ads boast multi-million subscriber numbers, most people probably don’t know who these internet “celebrities” are. Likewise, most casual YouTube users don’t even subscribe. The majority of users still rely on the platform simply as a search-and-discover tool. And therein lies the impact of this campaign.

YouTube has been pushing the importance of subscription to both creators and users for some time now. Most recently, YouTube’s Head of Entertainment, Alex Carloss, made a compelling speech on the topic driving home the value of engaging a devoted returning fan base rather than a casual audience. The exact impact that subscribers have on views is still largely debated, but the concept points to a larger shift by YouTube. Deciding to pair a physical ad campaign with major channels and subscription has a feel more akin to network TV. Getting these brands and channels out in the open provides a new level of exposure to channels that normally rely solely on rabid internet sharing for promotion.

It’ll be interesting to see what the impact of this bold move will be on these channels and YouTube as a whole. Though it’s not exactly a complete game changer, it’s interesting to see an apparent shift in user behavior that YouTube may be looking for. This doesn’t necessarily mean you should change what you’re currently doing on YouTube, but you may want to push more focus toward subscribers to see if there’s an impact on your channel. For a quick way to rope in more subs, try enabling your channel’s In-Video Programming settings to ad subscribe links to your channel. See you on the subway ride home, YouTube!

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