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Reintroducing: The Analyics Heatmap

As some of you may have noticed, we’ve updated the look and feel of our iTunes Heatmap in The Orchard Workstation Analytics. While the interface itself is a thing of beauty, we couldn’t just stop there! You’ll notice an increase in speed and overall performance of the tool as well. The most substantial difference is in the heat, or lack thereof, once you really zoom in on a region or city. We’ve made our metrics more reliable and interactive, so you get the best insight in the simplest way.

Heatmap_clusters

Once you reach a certain zoom level, the heat will disappear and you’ll see markers and clusters take their place. A marker denotes sales for a specific postal code, while a cluster aggregates sales from multiple postal codes. You can tell them apart by the layer of shading surrounding a cluster vs the more “solid” border of the marker circles. Hovering over a cluster will tell you how many postal codes are being grouped up to make up the sales, while hovering over a marker will just give you the postal code information. Want to see a more detailed view of what is hidden beneath a cluster? Just click and the map will zoom in to that cluster’s area.

We’ve covered look, feel, and performance, all of which come together to make a pretty killer tool on The Orchard’s utility belt. If you haven’t used the Heatmap in a while, do yourself a favor and check it out, poke around a little bit and enjoy! And as always, let us know what you think.

Royce Da 5’9 Reaches New Heights (And A New Audience)

phpThumb_generated_thumbnailjpgIf you watch MTV’s Washington Heights, you may have heard Royce Da 5’9 in Episode 9 of the new reality teen-drama series now rounding out its first season. Set in the series’ namesake Upper Upper West side slice of Manhattan, the show follows nine youth who each have their own dreams and aspirations after high school, but are bonded together by the neighborhood they call home.

The inclusion of “Count for Nothing” in S1E9 also came with an opportunity to feature it on MTV’s Soundtrack Blog, the network’s new platform created for viewers to connect with the music in the shows they watch. Full tracklistings, links to artist pages, curated spotify playlists, and even free downloads of featured tracks make music discovery an integral part of the user experience surrounding programs even after they have aired.

Hopefully more networks will follow MTV’s lead, providing full immersion into the world of a show and creating something for viewers to continue engaging with long into the future after series end or fads change. Here at The Orchard, we’re proud to be a part of soundtracking that future.

Catch up on Washington Heights, including full episodes, clips, and of course, complete tracklistings for every episode on MTV’s site.

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