Case Study: Eric Nam ‘There and Back Again’
Goals Korean-American singer-songwriter Eric Nam released his album There and Back Again on January 7, 2022. The goal of the campaign was to increase awareness of the album release, grow the artist’s social media presence, and strengthen the artist’s ex...
Advertising Case Study: Alan Walker “Fake A Smile”
Goals: Alan Walker is considered one of the major superstars in the electronic music scene and his YouTube channel is the 11th largest official artist channel in the world. The campaign’s objective was to further increase artist awareness, drive YouTube...
Prepare Your Channel For ‘Made For Kids’
If you’ve logged into YouTube lately, you’ve probably noticed a banner detailing changes to content “Made For Kids” and that you need to comply. These changes are affecting everyone on the platform, and all content needs to be marked as Made For Kids or No...
VidCon: A Video Industry Must!
VidCon is the world's largest event for anyone involved or interested in online video and in building audiences. This year was the conference’s 10th anniversary, and it definitely surpassed all expectations. Despite the fact the event hosts tens of thousan...
Greater Visibility Is Just A Thumbnail Away
Think of Thumbnails as free billboards on YouTube. These visuals allow viewers to see a quick snapshot of your video content as they're browsing on the platform. Once a video is finished uploading, creators can either use an automatically generated thumbna...
A Quick Guide To YouTube Live Streaming
YouTube is full of valuable tools creators can use in order to reach their audience. We’re here to tell you about another great new way to engage your viewers and help grow your channel on the platform - YouTube live streaming! Live streaming allows creato...