In the digital age, there are many programs such as Spotify and Pandora that have caught our attention recently. Where is radio in this equation? Many may think that radio has gone the way of the dodo but Scott Fleischer, Broadcast Relations Manager at TuneIn has another opinion.
TuneIn is a digital music service with over 30 million monthly users and over 50,000 stations that allows you to listen to content worldwide. Scott Flesicher believes that the service brings a human element to people that other services lack. “It’s a radio directory without walls… it has something for everybody, including live events such as sports, concerts, music festivals or the recent broadcast of Whitney Houston’s funeral that was timely featured at the top of directory.” According to Fleischer, TuneIn is not in competition with services like Spotify or Pandora but rather compliments them. Each service is used for different reasons and TuneIn is just another venue for people to go.
TuneIn is one of the few services that promotes local, international, college and community radio. Virtually any piece of audio can be broadcasted using this service. Any potential broadcaster can submit a station via www.tunein.com/broadcasters and their station will be listed in a matter of hours to a worldwide audience. This is groundbreaking for unknown artists who want to get their music out there.
Fleischer furthers the point of the importance of the human element when stating “this makes radio cool again… it has taken a beating but TuneIn reminds people why they liked radio in the first place and is still important in the industry. It sells better music than anything out there since promotion from DJs has a more meaningful impact on people.” It is evident with an increased interest in internet radio that the industry is taking a wider step towards its acceptance and value.