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Seeing the World Differently with HBO and Vice

Vice-HBO-Season-2The Sync Licensing industry can often be a fast paced, getcha’ in, getcha’ out, move on to the next project kind of world. Especially as more music is being licensed to more outlets, we don’t often get the time to become as attached and invested in our projects as we would like to.

This year, however, we got a great opportunity to showcase our catalog while working closely with HBO’s sophomore news-magazine series, Vice, scoring six placements over the course of this season’s 10 episodes featuring labels like Band of Locksley, Xao Productions, Babygrande, Music of The World, and Caltex Records.

One of the interesting challenges about having a catalog as big as The Orchard’s is being able to comb through it all to find exactly what you are looking for — especially when you’re looking for songs that are very regionally specific and often times in foreign languages. For this season of Vice, we worked on episodes that covered sixteen different countries and many of the cultural subdivisions in each. Along the way we found music from Brazil, Afghanistan, El Salvador, Georgia and Armenia, Azerbaijan, Pakistan, Korea and Japan — and that was just scratching the surface.

Working on projects such as these not only challenges us creatively, but also show the world of possibilities for all music when it comes to licensing. Back catalog, traditional music and b-sides always seem to come into play and prove just as important as their popular counterparts.

We’re proud to have had such a great run working with our many contributing labels and the team at Vice this season. If you’re not familiar with the show, you can check out the first two seasons of one of the most thought-provoking and transformative news blocks on television now on HBO Go.

We Don’t Just Sell Music, You Know

November 28, 2012 Artist News, Orchard News No Comments

DJ Comrade "Favela Trap"Over here in the Physical department at The Orchard, the sales reps are privileged to rep CDs from some of the finest musicans and DJs in the world. When a legendary DJ like DJ Premier is in the house to discuss his latest project, you best believe we’re paying attention! And we’re always happy to see someone like RJD2 pop by too. In 2012 so far, we’ve sold and marketed old school legends ranging from Premo to Pop royalty Dionne Warwick, from Rock & Roll Hall of Famer Dion to Mr. Worldwide himself, Pitbull, with his first collection of Original Hits. Of course, Pitbull’s booty shakin’ dancefloor anthems have their roots in both the Miami bass scene and his earliest mentor Luke and the Southern crunk beats popularized by his early producer and collaborator Lil Jon.

EDM, or Electronic Dance Music, is constantly evolving and morphing into the latest flavas. Somewhere in the mid-2000s DJ Diplo picked up on a Brazilian Dance craze, Baile Funk, the latest crossover music rockin’ all the favela (communal Brazilian shanty town) parties in the working class neighborhoods of Rio De Janeiro. Of course Diplo has gone on to become a superstar DJ and producer and spread the Brazilian funkiness everywhere he went in the States. Meanwhile back at The Orchard Sales department, Comrade Xão was working alongside some of the very same original sales reps who first blew up Pitbull, Lil Jon and Ying Yang Twins to gold, platinum and multi-platinum status. The Orchard got busy releasing greatest (or Crunkest) hits compilations from all three artists while Comrade Xao played parties in Brooklyn and visited the favelas of Rio to check out the party scene first-hand and show the locals his latest fusion of all of these influences. After a few close encounters with the machine gun toting favela security forces and the equally feared local polícia, Chris brought back his newly added Rio street knowledge to his mixes in New York.

And so it is with great pride that The Orchard Physical Sales department can now say, “we not only sell great music, but make it as well!” Ok, we know what you’re thinking…. sure, some of the reps have played in bands with label deals before and can rock a fierce, power chorded version of the Kinks “Father Christmas” at The Orchard Christmas party. Not what we’re talking about…. 5 minutes of fame on a small stage. Nah, Comrade Xao is rocking a complete full album release here, featuring some of Rio’s hottest MC’s over cutting edge Baile Funk/Trap beats and he’ll be hitting the sunny streets of Rio just in time to unleash Favela Trap for its December 12 street date. Check for it at your favorite online retailers and don’t take our word for it. Listen to Rio’s own DJ Wooles (Apavoramento Sound System): “DOPE!!! This style will bring a fresh air to baile funk overseas.”  And…. “There is only one release this year that I have been looking forward to for so f*&%#in’ long: DJ Comrade’s Favela Trap,” straight from the mouth of Dutch wonder kid and producer Munchi (Selegna, T&A, Mad Decent).

We see new releases come and go all the time over here. But fresh Dance music is like awesome fresh coffee, the real stuff hard is to find. Now you know!

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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