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Start Tagging on Facebook, It’s Time

March 20, 2014 Featured News, Marketing 1 Comment

label_tagTwitter and Facebook both offer the ability to tag people and pages. Twitter got us in the habit of using that @ sign early by offering the instant gratification of alerting friends and creating conversation. Facebook introduced tagging later on, though. Although tagging a page alerts the owner and might display the original post on a condensed sidebar, Facebook lacks the quick amplification of something like a retweet.

Well, it’s time to get in the habit of tagging relevant pages on Facebook. Big changes to the newsfeed algorithm will affect who can see the posts that your page makes. Facebook will soon be showing your updates to the fans of pages you’ve tagged whether they’ve liked your page or not. Here are some tips for making the most of this new feature:

googleplay tagged on faceook post1) Tag retailers

This one is simple. If your album is on iTunes and you’re sharing an iTunes link, tag iTunes’ Facebook page in the post (or Amazon or Spotify or Rdio, etc.). Just make sure you’re tagging only one retailer per post. Facebook won’t want to show a post including Spotify tags to Amazon’s followers since the content is inaccurate and irrelevant to the fan base.

2) Tag similar, relevant artists

Posting about tour dates? Tag the other bands that are also on the tour. If an album has guest appearances, tag the artist appearing on the track(s). Tag the director of a new video and tag the blog or website it’s premiered on. The information in your post is interesting to the fans of the pages you are tagging, so make sure you share this info with them, too.

spam facebook post3) Be relevant

Notice a word that I keep repeating? Facebook isn’t going to share just any tagged content with any page. Facebook wants to increase the reach of content by matching it to potential fans that will genuinely find the post interesting. Facebook doesn’t want a crazy spam situation where every band is posting a link to purchase their music and then tagging @Pepsi @LadyGaga @KanyeWest @Ford to try to get the post in front of everyone possible.

4) Be patient

Just like everything on the internet, this will probably lead to a lot of complaints. Algorithms need data to better themselves and there will probably be quick changes and less-than-perfect user experiences as this new feature is integrated into the newsfeed.

For more info on making the most of your Facebook posts, check out our best practices guide.

Currently there is "1 comment" on this Article:

  1. Daniel says:

    Facebook just disabled this feature. At least for the FB page for my small recording business (larger pages don’t seem to have any problems). Now typing in the @ symbol doesn’t bring up any options to tag – looks like I might have to start paying for this feature.

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