It’s that time of year again! The holidays are here and as we look forward to welcoming 2017, let’s take a quick look back at the last couple of months for The Orchard’s Sales and Marketing Film team. For The Orchard, as with most film studios, Q4 tends to be the busiest time of year, when we showcase the top of our film slate. For us, Fall movies like Hunt for the Wilderpeople (out 9/13 on digital and 9/27 on demand), Life, Animated (out 9/20 on digital and 10/4 on demand) and The Fourth Phase (out 10/3 on digital and 12/2 on demand) were released.
In an industry that is constantly changing and where enticing movie lovers is a priority, The Orchard is pushing the needle and trying new strategies with our content. For example last year, studios tested shorter theatrical windows and made them available for home purchase before their “traditional” 90 days post-theatrical debut. Now, we are in the market of exclusive windows with various platforms. We tried this successfully with Ghost Team, which was the first non-animated title to be entered into Google Play’s Debut program, resulting in millions of downloads and new consumers for Google Play. Let’s not forget about this summer’s smash hit, Hunt for the Wilderpeople, which ended its box office run at $5.2 million and went live exclusively on iTunes for a limited time. This resulted in off-the-charts transactional revenue and amazing visibility for our top title of 2016.
As we look for more of those doorbuster deals and keep our eyes peeled for new must-have trends, the holidays are a key time of year, when gift cards need good content on which to be spent and families seek good films and shows to watch together. Diving into last year’s numbers during this time, we saw amazing upward lifts of 200-300% across the board on digital sales. This holiday period, look out for The Orchard’s titles while you sip on eggnog with your loved ones. Operator, Miss Stevens, Unity and Louder Than Bombs will be great family-time movies.