There are a million apps out there. Well, almost–Apple has 250,000, Android has 80,000 and growing fast and Blackberry has over 10,000. Other stores like GetJar offer apps to anyone with any phone, smartphone or not. So, maybe not quite a million, but it sure seems like it.
So how does anyone stand out? Jay Yarow has a few ideas. I like his take on this subject, because fundamentally, apps should always offer one of these three things: uniqueness, information/usefulness, or fun. Apps to engage your fanbase should do the same. Really, they should be unique. Apple “doesn’t need any more fart apps“.
Keeping that in mind, I worked with our labels here at The Orchard and our Interactive Marketing team to create apps like these:
- Passion Pit Alarm Clock: An inexpensive, fun way to wake up with the band.
- Suffocation: The band release live sound board rips the next day, exclusively through their iPhone app on their most recent tour. Their app downloads spiked considerably as their fans rushed to get interesting, exclusive content.
- Wu Tang Blackberry Theme: Fans get a unique experience on their phone, and they also get content bundled with it.