In the digital space, an artist has seconds to prove their worth to a consumer. Our attention spans are shorter than ever before, so whether it’s the music, artwork or metadata–it’s extremely important to make sure you stand out from the crowd. While you may have wonderful music, if your artwork and metadata isn’t up to scratch, people will simply look elsewhere.
Let’s be honest here, if you saw a misspelled track, would you buy it? What if the title was in all caps? Would you purchase it if the artwork looked like it had been made in MS Paint? In an age when branding is so important, creating poor artwork and clumsy metadata is criminal.
Over the past month or so, iTunes have become much tighter at spotting mistakes in artwork and metadata. If they’re not corrected, your music might not go online. Consequently, it’s crucial to get the basics right prior to delivery. The motive behind these changes is to improve the customer experience – and it’s understandable. The customer is king.
Don’t consider artwork and metadata as an afterthought; consider it an opportunity to showcase your work online. Remember, first impressions count. Big time.