FanRx, the Facebook app that helps you create super cool band pages, recently underwent a major makeover. Not only did it change its name from BandRx to FanRx — to better reflect its vast offering, which isn’t limited to music — it also revamped its features.
Now, FanRx allows you to take full advantage of Facebook’s latest updates, particularly the extra space allotted to apps, and has added highly anticipated features like customization and embeddable Spotify playlists — one of the few apps along with FanBridge to have incorporated the Spotify Play Button.
In more detail, new features include:
- Widescreen Tabs: With the intro to Timeline, tab apps can now fill up 810 pixels in width. Never one to let an opportunity like this slip by, FanRx has widened the app to fill out the extra space.
- Two-Column Layouts: Still taking advantage of new screen real estate, widgets are easily arrangeable into one or two columns.
- Custom Themes (Premium): Stand out with 12 visual color themes – for premium users only.
- Duplicate Modules (Premium): The more the merrier! Premium users can now have several modules of the same type: Banner Images, Audio Players, Contests…
- Spotify Play Button: Now incorporated into FanRx’s Audio Player, you can access your Spotify playlists super easily.
Needless to say, we’re fans of FanRx here. We’ve used it for some of our artists already, like Devin, where we took advantage of the full size banner to promote his latest release Romancing with a music video and a Like-to-stream lock to access the album. We also used the BandsInTown importer to list upcoming concert dates in the Events module. As a result, Likes increased by 14% through the FanRx page alone, and paired with strategically placed Facebook ads and Sponsored Stories, they skyrocketed by 82.2%.
For Riverboat Gamblers‘s FanRx page, we took advantage of the Spotify Player and the two-column look. Add a sleek wide banner to that and a module with Twitter updates and you have a simple yet effective band page that does exactly what it should: it imprints the name of the band in your mind; it allows you to stream the music easily [and get it monetized]; and it establishes a social connection with the band through photos and social updates.