Watch This Space: Amazon Disc on Demand | The Daily Rind

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Watch This Space: Amazon Disc on Demand

May 9, 2013 Client Tool, Marketing 4 Comments

Amazon Disc on DemandWorking across both the digital and physical markets, I am frequently asked my thoughts on the future of physical music sales. While I believe a physical market will survive for music, I also often point to services like Amazon Disc on Demand as an interesting space to watch. Many questions arise over this service, and I aim in the below to address some of the more common questions I’m asked.

What exactly is Amazon Disc on Demand?

Amazon Disc on Demand uses the digital files that are delivered for the Amazon MP3 store to print a CD or DVD on demand for customers who order a physical copy. The transaction counts as a digital sale, but results in a physical copy.

What are the benefits of Disc on Demand?

No stock is held. You are able to sell to customers who prefer physical copies of releases without the exposure of having hundreds of units of stock sitting in warehouses across the world when demand may not justify that level of exposure.

What releases are good for Disc on Demand?

If the physical release of a title does not exist in the market, Disc on Demand provides a good option to reach customers who prefer physical units but may otherwise be missed. Disc on Demand is a particularly good option for older catalogue titles on which sales have slowed to the point where the physical is deleted, or perhaps should be to save on costs of slow-moving lines. It could also be a way to test the water for developing artists and releases.

In what territories does Amazon have the Disc on Demand program?

Disc on Demand is only live for music in the US and Germany at the moment. It is to be launching in one or two “major European territories” in the near future. These territories are not confirmed, but one could likely make some educated guesses.

Can I have a booklet with a Disc on Demand release?

Disc on Demand releases do include booklets which can be 4-32 pages. However, DoD booklet artwork currently needs to be in a different format than booklets for the MP3 store. Releases via the Orchard are currently set up using a standard template, but if you have an important release for DoD with which you would like to add a more detailed booklet, please contact your Client Manager.

But isn’t the quality really poor?

The Amazon Disc on Demand program suffers from a bit of a perception problem stemming from the somewhat lesser-quality of the packages at the time the service launched. Amazon has long since improved the quality of DoD products, increasing the booklet paper weight to 130gsm. Having seen several DoD packages, the quality can be indistinguishable from many “proper” physical releases.

If CDs are being printed to order, doesn’t it take a long time for customers to receive their copy?

No — the order is immediately sent to Amazon’s printing facilities, and the CD can be shipped out within 24 hours. No additional processing time occurs.

How is the pricing set?

While Amazon reserves the right to set retail price, a vendor can specify a desired list price and a royalty is paid through on this amount when a disc is sold. Your Client Manager can assist with further information.

Do Disc on Demand titles sell?

Sales of course vary by title, but we have seen steady sales through Disc on Demand. A particular recent success story happened with Acoustic Live by Nils Lofgren. When Nils toured as part of Bruce Springsteen’s E Street Band, Acoustic Live sold over 700 units through Amazon Disc on Demand in Germany, hitting #3 on Amazon Germany’s Live Albums chart. The physical version of this title had been deleted, and Disc on Demand was able to service a market that otherwise would have been missed.

How do I have my releases delivered to Disc on Demand?

Please contact your Client Manager for further details.

Currently there are "4 comments" on this Article:

  1. I think that by Amazon doing this it will destroy the physical sales in the stores. The amount of money that is spend on producing a CD as an independent artist is not cheap. The artist should be respected first over the stocking space of Amazon. Already, they have not been fair to me in regards to my CD’.s They seemingly is nothing done on their end to support or advertise the music of the Indenpendent artist. How can this program that they are perposing make any difference to help the Independent artist. Forget space, Amazaon alrealy has money, but the Indendent artist is the one who needs money.

  2. What is exactly the point of CDR’s made out of mp3′s? Why can’t you make them at least to burn Discs on Demand from waves?

  3. Smooth says:

    @Linda The typical indie artist cannot obtain shelf space in major retail stores without co-op and marketing dollars so I don’t believe Amazon is is going to affect retail. buying a CD thru Amazon DOD is no different than downloadin the .mp3 and buring it onto a CD (exactly what a good majority of people do). Retail has gone down substantially over the last 10 years. People had already been going to sites like cdnow, cduniverse, bestbuy.com, target.com, samgoody.com and target.com to buy physical copies for years, and while you may view that as a store sale, its still an online purchase. To take Amazon out of the fold would be to take all online retailers out of the equation, for an online sale is an online sale no matter the store.

    @Andelko I would think the primary reason for using .mp3 versus wave is because of the large size of the wave file. CD-R’s are a cheap alternative but are not meant to replace Replicated CDs (Replication vs. Duplication). I believe If Amazon provided Replication (specifically Replication On Demand) the costs involved would raise selling price to an undesirable and unrealistic price.

    -Smooth
    UGF Entertainment

  4. Joseph says:

    I have actually tried CreateSpace to test quality (this is essentially Amazon On-Demand, except available for independent artists, filmmakers, etc.) and the quality is really quite high. I have it next to my professionally-pressed (replicated) CD and you can barely tell the difference. High-quality CD cases too, not cheap flimsy ones.

    This is leaps and bounds above Kunaki. Kunaki’s quality… it looks like I printed it at home. Amazon On-Demand’s quality is major-release, store quality, at least based upon the sample I have.

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