Hello everyone, I am very excited to work on a new chapter for The Orchard in Germany, Switzerland and Austria. Together with Manlio and the whole Orchard team, I am sure we can do great things here.
Born and raised in Kiel (Northern Germany at the Baltic Sea), I went to University of Lueneburg where I studied Cultural Studies (main focus on Economics & Musicology). During that time, I did several internships at booking agencies, radio stations, labels and played in several bands. I finished up by writing my exam on Sony Music and “The future of the music industry.”
Over the next years, I sold DVDs as a Key Account Manager and later as a Marketing/Product Manager for the German market. Luckily, I made my way into the digital distribution world by becoming a label manager at Kontor New Media. After three years, I had the chance to broaden my mind by re-launching a small production music company called Kapagama for Universal Music Publishing. Looking behind the curtain of a publishing company, finding out more about collecting societies and working on the sync market was a great experience. I am excited to become a part of The Orchard family and will do my best to give the company the status it deserves in GSA.