You know what I like to write about? Streaming services. You know why? Cause they’re awesome. What about them makes ‘em awesome? Their constant ability to mold and transition with the ever changing market and music consumer. Does this post already sound incredibly nerdy? Don’t answer that… (I type as I push my glasses up my nose and take a puff from my inhaler.) And I digress.
A few days ago, I put my big plastic glasses on and read some new developments about Spotify. Quite a few things to mention, most notably:
- Yahoo! Partnership: Yahoo! is teaming up with Spotify as their exclusive streaming partner and will integrate the service across all their media properties starting with Yahoo! Music. In turn, Yahoo! will create an app for Spotify featuring their content. Starting in the U.S., they’ll eventually expand to the rest of the globe — the new Yahoo! Global partnership adds a 700 million user reach.
- Free Mobile Radio: Don’t have a premium Spotify account? Well in the past, you couldn’t use Spotify on your intelligent telephone. It was basically only good for doing calculations with your calculator function. But now, you can access free Spotify radio on the go in the U.S. on your iPhone or iPad. Launching with over 16 million tracks, it’s the largest catalog of music available at mobile radio (much much more than Pandora) and royalties will be paid via SoundExchange. Android users: hold tight — yours is coming soon.
- Yoigo Partnership: Yoigo is said to be one of the fastest growing mobile operators in Spain. It’s Spotify’s hope that this will help their premium user conversion and growth as a digital revenue source in the Spanish music industry. Current Yoigo customers with an intelligent telephone and data plan can enjoy 3 free months of Spotify and a permanent reduction on the monthly premium fee.
To say the least, Spotify has been busy! So head on over to Yahoo!, download their app on Spotify and move to Spain to see what it’s all about.