YouTube and Google Play Add 600 MGM Titles

google playHot off the heels of a deal that brought 500 Paramount films to their movie rental service, YouTube has announced another major studio partnership with Metro-Goldwyn-Mayer. This ink brings over 600 MGM titles to YouTube/Google Play including some of the best action flicks of all time — Terminator, Robocop, and Rocky. They have not made clear all the titles included though, stating instead to “keep checking back” and see for yourself.

The reluctance to state additional titles leads me to doubt the existence of  any recent films like Hot Tub Time Machine or *cough* The Pink Panther 2. With online film viewership expected to double in the next year (overtaking physical media), major studios are going to have their hands full trying to squeeze every penny out of their IP and, yes, you the consumer. Unless Google (or anyone else) can convince them that they will make more green on their platform, there will be no incentive for the big boys to cough up their high-profile content. After all, most of them are trying to pimp their own direct-to-consumer offerings like Epix, a joint-venture between Viacom (Paramount), MGM, and Lionsgate.

No matter how the digital dust settles, it’s great to see Google /YouTube/Google Play — whatever they want us to call them — picking up a heap of new content. We were beginning to get worried after a few flopped platform launches

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