Videos are by far the most engaging form of social content. This isn’t exactly a new discovery, but there’s a lot of missed potential by bands that claim to have a YouTube presence. The common misconception is that your music videos go up on YouTube and you’re done. Although MTV style music videos can create a big draw, they don’t keep viewers on your channel for very long (hopefully these are actually on your channel).
Luckily for musicians on YouTube, there are some relatively quick fixes. The main thing most bands miss is the opportunity to actively engage with their fans. Viewers want to see those extra details; the behind-the-scenes, authentic interactions with the band that they can only get on YouTube. Bands should make a point to announce news and updates with their fans directly through a quick video. This helps in two ways: 1. Fans get the info right from the source, and 2. Video updates build buzz and traffic around your channel for when one of those big official music videos comes up.
Bands should program their channel in a way that fans can expect regular updates. Videos don’t need to be any longer than 30 seconds and can be taken anywhere with your phone. Get creative and consistent. No matter what type of content you decide to use, keep your videos original, exciting and genuine. Fans will feel closer to the music and you’ll have some authentic feedback from the people that matter most. Here are some quick ideas to get you started:
- Tour Diary: 30 second video update from the road
- Studio Diary: New album progress updates and in-studio performances
- Acoustic Performances: Perform simple acoustic versions of fan favorites
- Covers: Perform a creative new take on a popular song. (Karmin used this almost exclusively to become one of the biggest bands on YouTube)
- Band Interviews: Do this anywhere and talk about anything. Fans get to know more about you and your music, right from the source.