Comedy is arguably the top category on YouTube after Music. Most of the programming innovations are coming from Comedy channels; a lot of YouTube’s original content funding is going to Comedy channels; and a lot of viewers are heading to YouTube to LOL. In honor of this, YouTube launched its first ever Comedy Week last night at 8PM ET, and new live shows will stream each night at that time until Saturday, May 25.
Numerous promos have run the past couple of weeks, though the team responsible for YouTube at The Orchard has a favorite in the in-house video created by YouTube featuring Arnold Schwarzenegger. You can find others over at this AdWeek piece.
YouTube’s own channel is serving as the official guide to Comedy Week. They’re even showing off an interesting shift toward dedicated viewing times further down on the page. Today’s highlights include The Lonely Island, Reggie Watts, The Gregory Brothers, Ricky Gervais, Improv Everywhere, Sarah Silverman, and numerous others.
Keep an eye out for more themed events coming up throughout the year. Who knows, maybe Shakespeare Week is just around the corner!