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Bluey Achieves One Billion Audio Streams

The world’s favorite Blue Heeler pup, Bluey, reached another incredible milestone. The children’s animated series and music act reached one billion streams! In June 2024, we celebrated Demon Music Group’s achievement of Bluey reaching 500 million streams i...

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Lock It Up! A Guide to Protecting Your Content

Content theft has become more and more common in today’s promotional structure. Whilst providing quality marketing for an upcoming release is something many look forward to, spoilers are in fact not. Here are some ways to preserve your privacy and maintain...

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Natanya’s ‘Feline’s Return’ Showcases That This is Her Time to Shine

“I’d never thought I’d be sharing my music in front of a crowd like you...”, London-based artist Natanya tells The Orchard New York staff. In early May, The Orchard was graced with a visit from Human Re Sources artist, whose label mate includes Raye, Natan...

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Benito Kamelas: rock con alma y un mensaje de esperanza en tiempos convulsos

English Translation En pleno 2025, Benito Kamelas sigue siendo uno de los pilares del rock estatal. Originarios de Benetússer, Valencia, llevan desde 1997 entregando un sonido que fusiona la fuerza del rock con tintes flamencos y letras cargadas de emot...

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2025 Premios Gardel Winners

What a year it has been for our Argentine artists and labels this year! The annual Premios Gardel is a celebration recognizing the best in national music of Argentina. The awards cover a multitude of different genres and categories. This year, the cerem...

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How BCore Disc Popularized Punk In Spain 35 Years Ago

Think of the music genre Punk and the country of Spain. One may not expect them to go very hand in hand. Well, think again, there was actually a label that believed they did. Barcelona-based independent record label BCore changed the popularity of Punk in ...

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YouTube’s Newest Features for 2025

YouTube's newest features for 2025 are designed to enhance your engagement, streamline your content creation process, and expand your reach. Here's a breakdown of the recent updates. 1. Community Feed on YouTube Home When users have been away from th...

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5 Artists You Should Know: Vietnam

Vietnam's music scene is a dynamic fusion of traditional roots and modern influences. Traditional genres like folk and chamber music coexist with contemporary styles such as Hip-Hop, V-pop and indie experimentation. Social media platforms play a crucial ro...

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Do’s & Don’t’s Of GRAMMY® FYC Marketing (For Your Consideration)

Breaking through the noise is one of the trickiest parts of music marketing and advertising. As the GRAMMY voting season is underway, For Your Consideration (FYC) advertising can help raise awareness of your artist in the music community, and in pa...

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2025 Global Music Industry Conferences & Events

Mark your calendars with the dates and industry conferences below to connect with music professionals in 2025.  January 2025 Jan. 7-10 – CES 2025 (Las Vegas) Jan. 8-12 – The BPM Festival (Costa Rica) Jan. 9 – Trust & Safety in Music Sympos...

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YouTube Copyright Claims

If you have received a notice from YouTube that your video contains content that is owned or licensed by The Orchard, a music distribution company, please read the outline below which will address any questions you may have. Please know that The Orchard is...

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Unlocking Advertising Success with Contextual Targeting

On the heels of updated privacy laws and data restrictions, advertisers are faced with significant challenges in targeting their audiences. Recently, META introduced new products that enable users to opt out of data tracking for personalized ads, while...