Where Music And Gaming Become One
The video game industry has been rapidly developing and growing every year, and 2020 did not disappoint with an estimated revenue that reportedly exceeded both sports and film combined. With such a boom industry wide, it seems like a perfect time to reflec...
Engaging Fans Through Impactful Artist and Brand Partnerships
For years there has been a need for impactful music collaborations and brand partnerships. When artists and brands collaborate, it brings another opportunity for fans to engage with music they love. At The Orchard, our Brand Partnerships team works closely...
Ruth B and Stem Join Forces For Ad Council’s She Can STEM Campaign
The Ad Council’s She Can STEM campaign partnered with Downtown Records Recording Artist Ruth B for a virtual concert in Minecraft. The campaign’s mission is to encourage girls to use their STEM - science, technology, engineering, and math - skills to help ...
How Brand Partnerships Support & Enhance Your Release Strategy
Every brand has a connection to music, whether it’s finding the right artist to endorse a product, curating the coolest in-store playlist for their retail stores or securing a band to perform at a big launch event. Brands across various business categories...
YouTube, Google and FameBit: Taking Brand Partnerships to the Next Level
For 9 years, YouTube has assisted creators in generating advertising revenue through its Partner Program. As YouTube has grown over the years, so have the possibilities for brands and creators alike to work together on branded content opportunities like pro...