Case Study: Eric Nam ‘There and Back Again’
Goals Korean-American singer-songwriter Eric Nam released his album There and Back Again on January 7, 2022. The goal of the campaign was to increase awareness of the album release, grow the artist’s social media presence, and strengthen the artist’s ex...
Social Media Platforms To Try in 2023
In today’s world, social media is constantly evolving. New social platforms and tools to promote music can really keep us on our toes! We wanted to share a few standout platforms that we have our eyes on in the new year. Platforms to try in 2023:&...
How To Integrate Your Music Into The Facebook Platform
With roughly 2.89 billion monthly active users as of the second quarter of 2021, Facebook is the biggest social network worldwide. That’s an increase of 12% year-over-year from September 2019. Facebook reaches 59% of the world’s social networking populatio...
2022 Twitter Best Practices
Tapping into a user base of 353 million people, it’s safe to say that Twitter is a part of many people’s daily lives. Made primarily for conversation, thought sharing, and engagement with other users, Twitter and its tweets have reached every corner of the...
2022 Instagram Best Practices
With over 1 billion monthly active users, Instagram holds its place as one of the largest social media platforms in the world. With an ever-growing user base, Instagram continues to expand their offerings. What started as a photo-sharing app has grown into...
TikTok: Going Viral or Black Hole Spiral?
TikTok has been a standout app the past few years, tripling its size since 2018. 2020 was a game-changing year for the app, bringing in even more users while the world was stuck at home and eager to engage. With currently 800 million active monthl...