RAYE’s Return To Independence Brought Her To The Top
“I believe artists rise to the surface at their own weird time,” UK artist RAYE shared with The Orchard’s New York staff during a Q&A in November 2022. “It might be when I’m dead. It might be after this album. It might be after my fourth or fifth album...
Love (and Streams) Grow Where My Rosemary Goes
In January of 1970, English pop group Edison Lighthouse climbed to the top of the UK singles chart with their sweet love song, “Love Grows (Where My Rosemary Goes).” 52 years later, the bubblegum pop hit is having another moment, thanks to, you guessed it:...
Kostromin Is 2021’s Most Popular TikTok Artist In Russia
It’s official. Seventeen-year-old Russian artist Kostromin was 2021’s most popular Russian artist on TikTok with his viral hit, “Моя голова винтом (My head is spinning like a screw).” Earlier this year, Kostromin found himself an overnight global star ...
The Effects Of A Viral TikTok Track: “Nuestra Canción” by Monsieur Periné
There’s no rhyme or reason for what makes a TikTok go viral: sometimes the sound is catchy, other times the content is relatable, and occasionally it gets picked up by TikTok’s algorithm in an unexplainable way and blows up from there. What is known is how...
YouTube Music Introduces #YouTubeBlack Voices Class of 2022
In January of 2021, YouTube Music introduced the #YouTubeBlack Voices Fund and the inaugural #YouTubeBlackVoices Artist Class, a program created to amplify Black voices on YouTube. According to YouTube, the artist class receives dedicated partner support f...
“Fiel” Named Highest Certified Latin Single in RIAA 2021 Mid-Year Report
According to the official RIAA 2021 Mid-Year report, "Fiel" (La Base Music Group / WK Records) by Los Legendarios, Wisin, and Jhay Cortez was named the highest certified Latin track of the year so far at 7X multi-Platinum! Since its release on February 4, ...