Posts By: Danny Grant

A “Rad” Premiere in Great “Company”

Earlier this month, the Mountain Bike community descended upon the beautiful city of North Vancouver, Canada for the world premiere of Brandon Semenuk’s “Rad Company.” A joint project produced by Red Bull Media House and Freeride Entertainment, had the hype meter pegged at 10! Red Bull pulled all the stops and hosted a great event… Read more »

The Ins and Outs of the 2014 Winter X Games

The 2014 Winter X Games returned to Aspen, CO this past weekend for its 12th year at Buttermilk Mountain, where the festival finished up in a spectacular fashion. Fresh faces found themselves gracing the podium with many of the top athletes either opting out of X Games to keep their bodies healthy for the upcoming… Read more »

8 Minutes of Perfection with The Wallisch Project

The Orchard’s latest ski film release was a lot different than any film prior. The Wallisch Project features freeski superstar Tom Wallisch in his own short film. Typically, Tom would film all year with a production company, watch his work be edited down into a 4 minute segment and integrated into a feature length film along… Read more »

Riding The Line Between Marketing and Entertainment

The Orchard Sports has opened up a whole new world for Action Sports Filmmakers. You see, the Action Sports genre primarily consists of propaganda pieces that are used to showcase a new snowboard, an athlete, or communicate the culture of a brand. The sponsor dollars that are devoted to these projects could have been allocated to… Read more »

Generating Steam at The 2013 Winter X Games

The Winter X Games 2013 wrapped up last week. The event has grown tremendously over the last 10 years and now has over 200 competing athletes with 150,000 visitors for the four-day festival. Last year, ESPN reported reaching more than 232 million homes in 200 countries and territories with X Games content. Many athletes from… Read more »