Earlier this month, the Mountain Bike community descended upon the beautiful city of North Vancouver, Canada for the world premiere of Brandon Semenuk’s “Rad Company.” A joint project produced by Red Bull Media House and Freeride Entertainment, had the hype meter pegged at 10!
Red Bull pulled all the stops and hosted a great event at the North Vancouver Shipyard. In the shadow of a giant shipping crane, guests arrived early for the sold out event as bartenders handed out Vodka Red Bull. The standing room only venue maxed out at 750, which left non-ticket holders peeking through the windows. Tourists in the area strolled by to see what all the commotion was about. They had no idea “Rad Company” was in town!
Anticipation was high for the film dubbed as “pure shred flick.” The lights dimmed and the film hit the screen. There were no storylines, drawn out interviews or fancy post production. “Rad Company” was 48 minutes of some of the biggest, most progressive mountain bike freeriding ever fused together on film. The soundtrack was just as awesome with tunes from Billy Idol, Run DMC and The Stooges to name a few. The crowd loved every minute of it and followed it up with a massive round of applause when stars hit the stage for a little Q&A with the audience.
Brandon and friends set a goal to make a film that pushed the limits of what is possible on a Mountain Bike, and “Rad Company” did not disappoint. He and his handpicked crew filmed in locations including Retallack, the Sunshine Coast, Kamloops, Fiji and Utah.
I leave you with some pics from the premiere and shots from the flick below: