It’s important for artists to post engaging content frequently on socials, whether it’s videos or text. Not only does this keep your audience up-to-date, but the more you connect with your fans, the better data you can gather to develop effective advertising campaigns.
IG, You G, We All G on IGTV!
With the introduction of IGTV, now is the time to be a first mover and make a splash! Before taking the plunge, let’s talk about what we know, and what we’re already seeing on IGTV. IGTV is the newest addition to the Instagram brand, bringing long-form video content to the platform, with the option to… Read more »
5 Secret Tips That Take Your Insta Stories To The Next Level
Recently, The Orchard Interactive Marketing crew had the opportunity to hang out with Facebook and discuss Instagram Stories. With Stories being the fastest growing product in Facebook history (starting with 10M users in October 2016 to 300M by 2017), it’s imperative to keep up with the conversation and to take advantage of everything Stories has to offer. Users are engaging… Read more »
What Is a Retail Marketing Plan?
The continued growth of recorded music revenue in 2018 is incredibly exciting for our industry and fosters opportunities for labels, managers, and artists to be even more creative when planning their releases. Musicians are touring more than ever, we’ve seen incredible music videos, and publicity remains an ever important part of a comprehensive marketing plan…. Read more »
Snapchat Tips, Tricks & Best Practices: 2018 Edition
A lot has changed for Snapchat in the last year. Certain user- and brand-friendly features have been added in order to remain competitive with its main rival, Instagram Stories. Despite the changes in the social media landscape, Snapchat has retained its trademark feature: 24-hour limit on Stories. Although the app’s growth as slowed down since we last shared our Snapchat… Read more »