Posts Categorized: Marketing

Thumbplay is here, and The Orchard is there!


Thumbplay , The Orchard’s newest mobile distribution partner, is the leading provider of mobile entertainment in the U.S..  Today they launched the Thumbplay Music™ application in Private Beta at the Consumer Electronics Show (CES). Currently available by invitation-only on select BlackBerry® Smartphones* as well as a downloadable Adobe®AIR® desktop version (PC/Mac-compatible), Thumbplay Music is a… Read more »

How Much Is A Fan Worth?


Most aspiring artists intuitively understand that there’s value in building an audience for the long-term rather that focusing solely on short-term revenue. Bands offer free downloads, play free shows, and spend countless hours on- and offline interacting with listeners in hopes of developing a fan base that will support them over their careers. But how… Read more »

How to Post an iTunes URL to Social Networks


Have you ever found a track, artist, or podcast on the iTunes Store you wanted to share with your friends on Twitter and Facebook? Now it’s so easy! The Post iTunes URL to Social Networks scripts make it simple. Use of the following scripts require valid accounts on Twitter and/or Facebook. STEP 1: Install the… Read more »

Amazon Associates Program – Increasing Margin on Amazon


The best way to drive traffic to Amazon MP3 is to use the Amazon Associates program. The Associates program enables you to build links, banners and various referral tools for your various releases. Visit Amazon.com and become an Associate By dropping your custom tag into the links you place on the Web, you can generate… Read more »

The Orchard is on Facebook!


Last week Facebook had nearly 71 million unique visitors in May – that’s more than MySpace! What does this mean for us? Facebook has become a powerful marketing vehicle for businesses, artists, celebrities, and individuals who want to communicate in real time what’s happening in their lives. Facebook gives The Orchard an opportunity to take… Read more »