Posts Categorized: Marketing

What Others Are Saying About The Orchard’s New RJD2 iPhone App


It should come as no surprise that more and more artists and record labels are embracing the iPhone andiPod Touch as a new means of marketing themselves to today’s generation of heads who are either covertly or overtly electronic geeks. In December we took a look at the Delicious Vinyl DJ application, and now to… Read more »

MusicScout: Instant Location Based Fan Feedback


Duncan Freeman, the man behind Band Metrics, has added another venture, MusicScout. It’s a free location aware mobile music smartphone app that enables you to express your thoughts about the band you’re watching in real-time from the venue.  The Android app is available now, and the iPhone app will be available once approved by Apple… Read more »

Thumbplay is here, and The Orchard is there!


Thumbplay , The Orchard’s newest mobile distribution partner, is the leading provider of mobile entertainment in the U.S..  Today they launched the Thumbplay Music™ application in Private Beta at the Consumer Electronics Show (CES). Currently available by invitation-only on select BlackBerry® Smartphones* as well as a downloadable Adobe®AIR® desktop version (PC/Mac-compatible), Thumbplay Music is a… Read more »

How Much Is A Fan Worth?


Most aspiring artists intuitively understand that there’s value in building an audience for the long-term rather that focusing solely on short-term revenue. Bands offer free downloads, play free shows, and spend countless hours on- and offline interacting with listeners in hopes of developing a fan base that will support them over their careers. But how… Read more »