Structure Your Campaign With Our 2019 YouTube Best Practices

Thanks to The Buggles, we’re all well aware that “Video Killed the Radio Star,” but video is more important than ever now that YouTube has taken music to another level. With over one billion users (aka almost one-third of the internet) and over one billion...

Spotify Unveils New Ad Studio Metrics To Measure ROI

Since Spotify Ad Studio's introduction in 2017, brands, artists and music marketers have utilized the self-serve promotional platform to reach listeners right when they're active, listening and in the mood to discover music. While the majority of Spotify's...

Who’s Your Biggest Fan? Quiz Your Instagram Followers To Find Out

Pop quiz: How do you use the new Quiz feature on Instagram Stories? Lucky for you we're providing the answers this round, so let’s dive in! (more…)

Spring is Here and So Are New Snapchat Features

‘Tis that time of year again, Snapchatters! It's time for a quick deep dive into some of the new features Snapchat has rolled out for its platform for you, the creator, to take advantage of when sharing your Snaps with the world. From Shazam integratio...

Facebook Embraces The Music Community

With 2.23 billion monthly active users, Facebook should be treated as a key platform for social media campaigns in 2019. However, it’s worth noting the demographics on the platform have changed in recent years. In the last 3 years, Facebook’s American teen...

Keep It Interesting: Marketing With Instagram In 2019

As marketers in the age of social media you often have to ask, “am I using Instagram to its best abilities?” With frequent changes, are there new tools you could have overlooked? With upwards of 1 billion monthly users on the third most popular ...