Posts Categorized: Marketing

How Much Is A Fan Worth?

Most aspiring artists intuitively understand that there’s value in building an audience for the long-term rather that focusing solely on short-term revenue. Bands offer free downloads, play free shows, and spend countless hours on- and offline interacting with listeners in hopes of developing a fan base that will support them over their careers. But how… Read more »

How to Post an iTunes URL to Social Networks

Have you ever found a track, artist, or podcast on the iTunes Store you wanted to share with your friends on Twitter and Facebook? Now it’s so easy! The Post iTunes URL to Social Networks scripts make it simple. Use of the following scripts require valid accounts on Twitter and/or Facebook. STEP 1: Install the… Read more »

Amazon Associates Program – Increasing Margin on Amazon

The best way to drive traffic to Amazon MP3 is to use the Amazon Associates program. The Associates program enables you to build links, banners and various referral tools for your various releases. Visit and become an Associate By dropping your custom tag into the links you place on the Web, you can generate… Read more »

The Orchard is on Facebook!

Last week Facebook had nearly 71 million unique visitors in May – that’s more than MySpace! What does this mean for us? Facebook has become a powerful marketing vehicle for businesses, artists, celebrities, and individuals who want to communicate in real time what’s happening in their lives. Facebook gives The Orchard an opportunity to take… Read more »

Let’s Twitter!

If you’re not already a follower, Twitter is a micro-blogging, social networking service that enables its users to send and read other users’ updates (tweets) as they happen.  Tweets are text-based posts of up to 140 characters, displayed on the user’s profile page and delivered to other users who have subscribed to them (followers). From… Read more »