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2024 TikTok Best Practices

TikTok has taken the world by storm, especially within the Music Industry. With over 1.1 billion active users, and being available in 160 countries, TikTok offers a vast audience for artists to reach.According to this year’s Music Impact Report, TikTok use...

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2024 YouTube Best Practices

YouTube is essential to the ever evolving digital music landscape. And the Orchard is happy to provide our 2024 YouTube Best Practices, where you can learn about new features, branding tips, and how to reach your goals successfully.  Channel Featur...

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The Orchard – Nashville Celebrates AMERICANAFEST

After a hot summer in Music City, September marked a cool opportunity for The Orchard team in Nashville to celebrate AMERICANAFEST. The 23rd annual AMERICANAFEST took place September 19th-23 in Nashville, TN and featured five full days of amazing music,...

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The Orchard Teams Up with Sony Music Publishing and House of Creative for Female & Non-binar...

The Orchard held the second edition of the Female/Non-binary Hiphop/R&B Songwriting Camp in Sweden a couple of weeks ago with partners Sony Music Publishing and House of Creative. The camp focuses on building a safe space for women and non-binary peopl...

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For Your GRAMMY® Consideration 2023

Every year, The Orchard’s artists and labels join together to submit their work for a shot at a GRAMMY® Award. The Recording Academy honors these award winners during Music’s Biggest Night, The Annual GRAMMY® Awards, with this year’s ceremony being held on...

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The Orchard Continues Partnership With Atlanta-Based Org, BackSpinz

The Orchard launched our Fresh Crop Mentorship Program in 2021 to empower Black and underrepresented communities with opportunities to connect and engage with current members of the music community. BackSpinz, an organization based in Atlanta, was a part o...