Posts Categorized: YouTube

Get Ready for the YouTube Music Awards!

Long gone are the days of YouTube simply being a haven for viral videos of cats, weird dances, and teenage vloggers. The streaming video platform is more popular than ever for finding and listening to music. And with Billboard now including YouTube views in its calculations to determine the most popular tracks on its Hot… Read more »

YouTube Audio Library: Expand Your Creativity… License-Free

After creating some unique video content, YouTubers often find themselves scrambling for background music to add to their masterpiece. Although publicly available copyrighted music can technically be used, it’s often matched by Content ID and monetized with ads by the copyright owner (or blocked entirely). This can be less than desirable for the creator. YouTube’s… Read more »

Taking a Hold of Terror With Shock Till You Drop

We are excited to announce a long-term marketing and branding partnership between The Orchard and top horror web publisher Shock Till You Drop (a division of Crave Online and Evolve Media). Together, we’ll acquire, make available and promote the most innovative and cutting-edge horror films from across the globe. The Orchard’s Multi-Channel Network has taken the helm in the digital… Read more »

InVideo Programming: YouTube’s Branding and Promotional Tool

By now, it’s no secret that the YouTube metric with the biggest impact on search, recommendations and revenue is watch time. The new One Channel layout, which was rolled out to all channels back in June, is largely built around features intended to drive subscriptions and increase watch time. Months before the One Channel switch,… Read more »

Labels, Promote Artist Channels on Your YouTube Channel

One of the key value propositions in artists signing to a label is the marketing and promotion a label brings to any project. Theoretically, the label represents numerous artists and, at least originally, serves as a vital curator of specific genres of music for the consumer. The label builds up its brand equity through signing… Read more »