Posts Categorized: YouTube

InVideo Programming: YouTube’s Branding and Promotional Tool

By now, it’s no secret that the YouTube metric with the biggest impact on search, recommendations and revenue is watch time. The new One Channel layout, which was rolled out to all channels back in June, is largely built around features intended to drive subscriptions and increase watch time. Months before the One Channel switch,… Read more »

Labels, Promote Artist Channels on Your YouTube Channel

One of the key value propositions in artists signing to a label is the marketing and promotion a label brings to any project. Theoretically, the label represents numerous artists and, at least originally, serves as a vital curator of specific genres of music for the consumer. The label builds up its brand equity through signing… Read more »

3 Ways YouTube Can Actually Make You Smarter

YouTube gets a lot of flack for some of its videos. People like to complain about how there’s nothing good on. With an overwhelming wealth of pet videos and twerking fails, viewers must be getting dumber, right? Not necessarily. With hundreds of hours of video being uploaded throughout the day, the sheer amount of content must… Read more »

How I Got Certified in Cat Videos

An eternity ago (okay it was only four months ago, but that’s an eternity for streaming video), I attended one of the first certification sessions offered by YouTube. After the course, I took the exam, passed with flying colors, and can now joke about being certified in cat videos. The end. Perhaps it was a… Read more »

YouTube: Subscribe from Anywhere

The value of subscribers in measuring a channel’s traction is becoming more and more apparent on YouTube. When earnings are based on small fractions of view counts, you need to rely on return visits to really see a return on your efforts. Because you can’t always bet on a random video going viral, subscribers are… Read more »