The Orchard’s Artist Builder makes it easy for artists, managers and labels to update multiple social profiles simultaneously from one central location, eliminating the headache of updating individual profiles across multiple networks. Artist Builder is available to all Orchard clients through their Workstation, where they will enter tour dates, news, video links, and photos, and then publish the information to their Facebook, Twitter, and MySpace accounts, as well as to their artist websites and blogs. Clients will also be able to sync tour dates with Songkick. All of the release and artist information that The Orchard captures through the Workstation is also available to developers through The Orchard’s API.
Artists, managers and labels must keep up with the lightning-fast pace of the Internet to keep their fans engaged, but they also have to carefully regulate the time they spend updating social networks with the time they spend writing songs, designing merch, and plotting marketing campaigns, among many other things. With Artist Builder, users can log in to one place to manage artist information and then quickly publish out to the largest social networks and concert databases.
“Our product development and engineering teams are focused on creating a suite of products that complement our core business of selling music and also benefit our clients,” says Josh Builder, VP of Product Development at The Orchard. “Artist Builder makes social marketing simple, fast, and in the near future, trackable against digital sales, so our clients can see which messages and networks are effective.”
The first time Orchard clients use Artist Builder they’ll enter news, video links, and photos. To eliminate the annoying task of adding each tour date one by one, they also are able to import their tour dates from Songkick, which aggregates artist, concert, festival, venue, and ticket information from across 60 countries. Then, they’ll choose which information to publish to Facebook, Twitter, MySpace and their sites. For example, when multiple tour dates are updated in Artist Builder, clients can push all dates to Facebook’s event section, tweet a link to their Songkick artist page for the full tour listing, and update the tour date module that is embedded on their website. On the day of a show, The Orchard automatically tweets a reminder for the show that night. As artists receive new information they want to publish, they’ll go back into Artist Builder and update or add to their existing profile, which will immediately update the networks and sites according to their saved preferences.
“The Orchard has opened up a thoughtful and interesting solution to the ever-growing marketing opportunities on the social network,” commented Cathy Bauer, General Manager of Daptone Records. “Artist Builder will dramatically cut down on the amount of time we spend entering duplicate info into so many different sites, and hopefully not forget any of them while we are at it!”
To view Artist Builder in action, watch this video: www.theorchard.com/artistbuilder. The tool is now available to all Orchard clients through their Workstation login.