Azteca Records is a household name for lovers of Regional Mexican music, and if it’s not in yours, it should be.
In a world of competition from every corner, these guys are in it to win it. Growing a brand and label that is not only successful but truly cares for the artists it represents sets them apart. Azteca Records has some of the biggest names in the Regional Mexican genre. Between newer artists such as Banda Troyana, BXS, La Fiera de Ojinaga and more well known musicians like Los Pescadores Del Rio Conchos, La Maquina Nortena, Polo Urias y Su Maquina Norteña and many many more, they have created an empire.
I had the pleasure of chatting with Carlos Alvarez, Publishing/Digital/A&R Manager, who gave me some insight on how it all began and what keeps them going.
Tell us a bit about how Azteca Records came to be?
Azteca Records, LLC. was formed as the label division of Azteca Music Group in 2011. The heads of the company have over 15 years in the Live Event & Venue Management business. Seeing how the industry was changing, especially in the Regional Mexican market, they felt it was the right time to invest into working with artists in a closer relationship in all aspects of the artists’ career. Azteca Music Group consists of several different divisions, including Label, Publishing, Talent & Management and Branding & Sponsorships.
What is the Azteca Sound?
We primarily specialize in the marketing of Regional Mexican music including the styles of: Norteno, Banda & Cumbia. A large segment of our roster are artists in the style of Norteno music driven by accordion and sax leads.
What are some exciting upcoming projects for 2015?
For the Fall… we have new releases from artists LOS PESCADORES DEL RIO CONCHOS, BANDA TROYANA BANDA LA CHACALOZA DE JEREZ, ZACATECAS, ALTO MANDO, DANY MARQUEZ, GERU y Su LEGION 7, BRAVOS DE OJINAGA,
Plus… new special releases in the Corridos and Cumbia formats.
What are your must listens for 2015?
- “Fue Un Mal Amor” by Los Pescadores Del Rio Conchos
- “Ya No Existe” by Los Pescadores Del Rio Conchos
- “Forever & Ever” by BXS
- “Fue La Ocasión” by Banda La Chacaloza De jerez, Zacatecas
- “Culpable Soy Yo” by Geru Y Su Legion 7
- “Y Como Crees” by Banda Troyana
- “El Amor Mas Verdadero by Dany Marquez
- “Si Tu Las Puedes, yo También by Alto Mando
- “Me Matas” by La Fiera De Ojinaga
- “Si Me Dieras Una Oportunidad” by Los Gallitos
- “Como El Perro y El Gato” by La Alianza Nortena
- “Mi Gordita” by Los Vendavales de Adan Melendez
What piece of advice would you give to anyone wanting to enter into the music industry?
There’s a couple of items:
- We are no longer (and have not been for a while) in the old business model of the music business, especially concerning labels. To generate revenue, we must be more involved with artists, and in all aspects of their career.
- One person cannot do it alone. You must have a good team working together to reach your goals.
- Talent still matters!!!!
- Content is vital! >> “Tell a better story” >> CONNECT, ENGAGE, DELIVER!!!!
- Stay motivated, there’s always another brick wall you gotta climb over!!!
Thanks for the great advice, Carlos, and for giving us a glimpse into your world!