Looking Back: midem After The Hustle and Bustle

L to R: Brad Navin (The Orchard, CEO), Colleen Theis (The Orchard, MD UK and Europe), Jeffrey Clyburn (National Geographic, Music VP) and Liz Eve (The Orchard, Intl. Client Relations Dir.)

January saw the world’s music industry yet again decamp en masse to Cannes for several days of meetings, gigs, showcases and the odd dinner and drink thrown in or as it’s normally called: midem. The Orchard has several reasons to celebrate this year but none more important than our 15-year anniversary, which we celebrated in style on a Friday evening party which was attended by nearly 350 guests. We certainly had a full house and it was great to see so many clients, labels, stores and friends to help us kick start the festivities.

As many of you know midem has radically altered its style over the years and is now a much more streamlined affair. Gone are the huge 50+ people stands from individual companies; much smaller stands now lead to a huge diversity of companies from across the globe. The individual territorial stands (such as the American A2IM and the UK BPI/AIM stand) seemed to be bigger than ever and many of these had 50+ companies using the umbrella of a Trade stand to work from. More fascinating for me were the smaller Tech start-ups (including our friends at Webdoc and Musicmetric), who seemed to fill the Innovation Hub section. All sorts of new innovative services were on offer – some we hope to be able to offer in our Marketplace shortly.

I had a particularly interesting time meeting our retail partners from across the globe – too long a list to name here but needless to say I’m constantly amazed by the innovation that each and every one of them is working on at the moment. Many of them are expanding into new territories and you can be assured we are working closely with all of them to ensure that your content plays a leading role in any of their plans. We were especially pleased to meet the Rhapsody and Rdio people who will shortly be expanding into Europe (more details to follow).

The only downer this year was the awful weather… It certainly made everyone spend far more time in the conference hall – not a bad thing really as we all maybe then spent far more time perusing the various stands than we otherwise would have. Midem has certainly changed as the music industry has changed – I wouldn’t be surprised if next year’s event is completely different again; maybe it will be completely about streaming, even more tech-focused , or something completely different altogether. Only time will tell…

Photo by Louis Hau. 

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