We know what you’re thinking and yes — first and foremost The Orchard is a music distributor. But if you think we’ll just send your music out to services and bid you “adieu” … you’re mistaken.
In addition to our analytics, accounting, rights management, video services, sales support, artist & label services…. (Well, you get it) we also offer a suite of Marketing tools to help promote your music. Our newest features make it easier than ever to get your music in front of fans. “How?” you ask?
Let’s take a look…
Landing Pages
Let your fans choose their destiny and promote your music across all services with The Orchard’s custom smartlink generator: Landing Pages. You may have seen our abbreviated links used on socials. They look like this:
orcd.co/yourreleasetitle
Artists and labels with access to Workstation can create these links by navigating to Landing Pages under Marketing, and choosing a recent release they’ve set up for distribution.
Determine the type of Landing Page you want to make depending upon your goals.
Choose the artist and release to link and select your stores. Since we know where your music lives, many links will populate on their own when you press “SCAN.” Don’t see a store you’re looking for? Search for additional stores or add a custom link.
Customize your URL, text, artwork, layout, and even arrange the stores however you’d prefer.
Save your Landing Page and find it under your complete list. Copy the link and start pasting away!
Want to get your Landing Page in front of your fans or even draw new fans and really increase impact and awareness? Hop on over to our latest Marketing addition: Ad Campaigns!
Ad Campaigns
The newest tool in The Orchard’s Marketing suite, Ad Campaigns allows users to set up their own digital advertising campaigns across Facebook and Instagram with a simple, streamlined process.
First, connect the artist Facebook account where you want your message to come from.
Set your goals and choose the content you plan to promote. This is where those Landing Pages are incredibly beneficial.
Then, select your creative. Upload a video or photo, set up a Call To Action and don’t forget to include compelling copy to complete your post.
Next, you’ll need to determine your audience. Set your demographics and use the Smart Audiences tool to either target your current fans, people who are very similar, or those who have a lot in common with your fanbase. We recommend selecting all three.
The final stop is to set your budget. Your Ad Campaigns will be charged to your account and applied to the artist or UPC for which the ad was created.
Better Together
Like spaghetti and meatballs, peanut butter and jelly, and distribution and marketing; we always find that when you put these tools together, that’s when you see the best results.
Using Ad Campaigns to promote your Landing Pages allows you to streamline your marketing all within one central location. View your results and watch as your ads draw traffic to your Landing Pages, spark engagement and increase listens.
It’s almost like these tools were made for each other😉
