As part of a week long exploration into the meaning and value of “free”, Hypebot asked some of the music industry’s most forward thinkers the value and future of free music. Here Greg Scholl, President & Chief Executive of The Orchard shares his perspective on “free”.
You asked us to share a perspective about “free music”. Setting aside illegal filesharing, we think about free music in two ways:
Services that make music free to the consumer and generate payments to rights holders from other means (to date, mostly via some form of streaming access-on-demand, and a combination of ad-supported models or fixed/bundled price “all you can eat” approaches); and Free music downloads given away as promotional tools.“Being something consumers love is important, but not enough.”