Physical Goes to Orion and Back

Torche, OrionThe physical sales team did their share of heavy lifting to deliver a #139 Billboard/Soundscan Top 200 debut for Rhett Miller‘s The Dreamer, which also hit #2 on the Heatseekers chart. This follows a long list of Top 200 chart debuts for our artists, including Pitbull, DJ Premier & Bumpy Knuckles, Royce Da 5’9″, The Black Angels, The Raveonettes, Ryan Adams, and more. Who needs a major label anyway?

Accompanied by Blake Russell and Ronit Shaham, I traveled to Atlantic City two weekends ago to check out The Black Angels & Torche’s sets at Metallica’s massive 4-stage, 2-day Orion Festival. All of the artists were hand-picked by the headliners themselves and the show was covered heavily on Fuse.

The Black Angels were joined onstage by newest member Rishi Dhir (Elephant Stone/High Dials), who played sitar in addition to rotating on guitar and bass. After their solid set, The Angels’ lead singer Alex Maas told us the band has been working hard with something like 30 new songs already written for the next album expected in 2013. Could some sitar sounds be included in the new directions Alex spoke about?

Torche had the honor of being introduced by Metallica bassist Robert Trujillo. Playing to a crowd estimated at 3-5k, they delivered a crushing, yet melodic set, making many new fans in the process. When Torche left the stage, the surprised band were warmly greeted by Trujillo and Metallica lead singer/guitarist James Hetfield, who hung out to chat for several minutes.

Props to Vector Management’s Lauren Pattenaude and Volcom’s Michael Nobrega for the hookups! And megathanks to all of Torche and The Black Angels for some quality face-time with The Orchard crew.

Check out the photos from the festival here.

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