Posts Tagged: ads

What The #&@$ Do You Do, Aaron?!?


Aaron Ford Director, Digital Advertising Joined The Orchard in April 2012 You started out with us in Interactive Marketing before we even had a Digital Advertising team. How did you get from there to here, and what the #&@$ do you do every day? It’s all true — every word of it! With my experience… Read more »

3 Simple Ways to Improve Your Facebook Ads


It is evident that native advertisements on Facebook are becoming an integral part of the user experience. Nevertheless, with Facebook rolling out more features for News Feed ads and the overhaul of right-column ads, getting the most out of your real estate on the platform is more critical than ever. Here are three simple tips for… Read more »

How I Got Certified in Cat Videos


An eternity ago (okay it was only four months ago, but that’s an eternity for streaming video), I attended one of the first certification sessions offered by YouTube. After the course, I took the exam, passed with flying colors, and can now joke about being certified in cat videos. The end. Perhaps it was a… Read more »

The Elephant In The Room: Instagram Video > Vine


Can we all just call out what everyone is thinking… Instagram Video wins. I’ll actually start with why I am not too thrilled about admitting this. Instagram from its inception has been simple, clean and user friendly, and in my opinion part of its success can be attributed to catering to the insanely short social…