Billed as a “A full-screen ad experience… [that brings] brands and products to life on mobile,” Facebook Canvas is the new way to advertise on Facebook. Summoning a full-screen creative in users’ timelines that can include images, .gifs, and videos, Canvas is a way for businesses to tell their story to fans on their favorite… Read more »
Shop ‘Till You Drop with YouTube Shoppable Ads
To successfully sell a product, you’ve got to make your pitch at the right time or risk losing your consumer’s interest. YouTube understands that reality and is now helping advertisers and content owners take advantage of those make-or-break moments by introducing shoppable ads into the platform. Shoppable ads are mobile-optimized “card”-based annotations that appear when a viewer watches a… Read more »
Introducing Olivia Hansen, Coordinator, Digital Advertising Hi, my name is Olivia Hansen and I just graduated from college. This is my first job, and I’m really excited to be working at The Orchard. I like music, and to cook and eat. My favorite artists are Stevie Wonder, Nina Simone, Billy Joel, and Leon Russell, and… Read more »
What The #&@$ Do You Do, Aaron?!?
Aaron Ford Director, Digital Advertising Joined The Orchard in April 2012 You started out with us in Interactive Marketing before we even had a Digital Advertising team. How did you get from there to here, and what the #&@$ do you do every day? It’s all true — every word of it! With my experience… Read more »
Introducing: The 4 Commandments of Marketing Drivers
Marketing Drivers are the absolute most important thing you must be communicating to your client rep, when working on priority new releases. We’ve already broken down the what, when, why, and overall best practices for marketing drivers. Today, we’re going to introduce you to the 4 commandments of communicating these invaluable assets. Remember, the questions to ask… Read more »