Posts Tagged: advertising

YouTube Ads Your Way with Fan Finder


YouTube made big strides this week in its efforts to drive subscribers to channels. With its new Fan Finder, YouTube is empowering creators to expand their audience while helping viewers find new content to enjoy. The tool allows channel owners to create an ad to represent their brand and channel. YouTube will show the video… Read more »

YouTube Ads: More Value, Less Annoyance


It’s no secret that online advertising has flocked to YouTube. The opportunity for advertisers to tap into an already engaged audience of viewers is too good to pass up. But with so many advertisers vying for a spot in front of the crowd, does the ad clutter ruin the experience? You’d be surprised. Online advertisers… Read more »

The Orchard Loves to Market… Part Three


By now, you’ve experienced Part One and Part Two of our Marketing love affair. This week, we bring you the final installment with Hook, Line & Sync’ers, a map of our Film, TV, Advertising and Gaming partners. We’ve partnered with the cream of the crop in all different industries and genres to get our clients’… Read more »

Intrusive Advertising: Where is the Limit?


In an age of wanting to protect the user from intrusive advertising, we are failing. Most websites strive to provide the user with an entirely unique experience. However, web sites with a lot of traffic are allowing certain companies to place particularly grating banners on their home pages that diminish the effect they are trying… Read more »

Mind Reading is Better Than Interrupting


Most marketing, promotion and advertising involves interruption. If an artist has a new release they want to tell people. But in order to do so they need to interrupt whatever people are doing so they can squeeze in their announcement. In our new attention economy communicating a message has a cost to the customer as… Read more »