By now, you’ve experienced Part One and Part Two of our Marketing love affair. This week, we bring you the final installment with Hook, Line & Sync’ers, a map of our Film, TV, Advertising and Gaming partners. We’ve partnered with the cream of the crop in all different industries and genres to get our clients’… Read more »
Intrusive Advertising: Where is the Limit?
In an age of wanting to protect the user from intrusive advertising, we are failing. Most websites strive to provide the user with an entirely unique experience. However, web sites with a lot of traffic are allowing certain companies to place particularly grating banners on their home pages that diminish the effect they are trying… Read more »
Mind Reading is Better Than Interrupting
Most marketing, promotion and advertising involves interruption. If an artist has a new release they want to tell people. But in order to do so they need to interrupt whatever people are doing so they can squeeze in their announcement. In our new attention economy communicating a message has a cost to the customer as… Read more »
Digital News From Our World (To Yours)
40% of Coldplay’s Early Album Sales Are Coming from Downloads EMI: Access/Warner Pull Out of Bid Getting the Music Advertising ROI Calculation Correct The Musical Side of Google TV’s Relaunch YouTube Announces Channels – Will Feel a Little More Like Cable TV
What The #&@$ Do You Do?!?
Christopher Covert VP of Film, Television & Advertising Joined the Orchard March 2007 So Covert, what the #&@$ do you do? I guess I lead the team here and try and find creative opportunities for our labels – at least the ones that opt in – to place their music in TV shows, films, trailers,… Read more »