Posts Tagged: advertising

The Orchard Loves to Market… Part Three

By now, you’ve experienced Part One and Part Two of our Marketing love affair. This week, we bring you the final installment with Hook, Line & Sync’ers, a map of our Film, TV, Advertising and Gaming partners. We’ve partnered with the cream of the crop in all different industries and genres to get our clients’… Read more »

Intrusive Advertising: Where is the Limit?

In an age of wanting to protect the user from intrusive advertising, we are failing. Most websites strive to provide the user with an entirely unique experience. However, web sites with a lot of traffic are allowing certain companies to place particularly grating banners on their home pages that diminish the effect they are trying… Read more »

Mind Reading is Better Than Interrupting

Most marketing, promotion and advertising involves interruption. If an artist has a new release they want to tell people. But in order to do so they need to interrupt whatever people are doing so they can squeeze in their announcement. In our new attention economy communicating a message has a cost to the customer as… Read more »

Digital News From Our World (To Yours)

40% of Coldplay’s Early Album Sales Are Coming from Downloads   EMI: Access/Warner Pull Out of Bid   Getting the Music Advertising ROI Calculation Correct   The Musical Side of Google TV’s Relaunch   YouTube Announces Channels – Will Feel a Little More Like Cable TV