Brace yourselves, Orchard clients — we have yet another awesome update to The Orchard Analytics. We are now giving you daily data feeds of AmazonMP3 U.S. sales, and streams from Spotify and Rdio. For video, we’ve fixed the YouTube feed, which now updates weekly, and added video download and rental data from Xbox. This means… Read more »
Return on Investment: How Do YOU Measure ROI in Music Marketing?
For this blog post (and its been a while since I wrote one – sorry Diana!) I thought I’d share some thoughts I’ve been having recently on how we measure return on investment (ROI) of online marketing spends and campaigns. The music business is a funny old world. This I know for sure having been… Read more »
Back That Stat Up
Social Media is a beast. Am I right? And don’t even get me started on Social Media Analytics. One day the world is reeling about one service, one hot new tool, and just when you think you’ve got it… you wake up to something harder, better, faster, stronger. I’ve found it to be essential that… Read more »
Introducing: Custom Events in Analytics!
Those of you who use the Orchard’s Analytics product may have noticed the recent appearance of a lovely orange “Add Event” Button. We’re pretty excited about this — it allows you to annotate the graph with events that may have impacted your sales. By now, you’ve all played with Analytics enough to have noticed some… Read more »
Do YOU Know What’s Coming Next?
I remember when I started The Orchard with Richard Gottehrer back in 1997 (15 years ago!). We told people what was coming next. People didn’t ask for the information and they certainly didn’t like what we had to say. We told them during the height of the CD boom that it was all going to… Read more »