It is important to diversify in a music economy that is constantly changing, especially where licensing is concerned. While television and commercials are still great placements, it helpful to keep your eyes and ears open to finding the next best thing. Think of all the games, apps (not just music centered), experiences and even workouts that set the stage… Read more »
Play With YouTube’s New Live Gaming Function
YouTube has had quite a year. Not only has the company updated its video player and released its new beta premium service, but the team has also been hard at work expanding the reach of YouTube Live. We’ve told you about how streaming live events can garner attention and interest in your channel; Q&As and live concert broadcasts are great ways… Read more »
Love Gaming? Meet Twitch.
Do you or your artists have a passion for gaming? Is it a struggle to talk about an upcoming record but easy to have an in-depth conversation about Counter-Strike? It might be time to setup a profile on the social video platform, Twitch. Before you run away screaming “NO MORE SOCIAL NETWORKS,” let me explain… Read more »
The Orchard Loves to Market… Part Three
By now, you’ve experienced Part One and Part Two of our Marketing love affair. This week, we bring you the final installment with Hook, Line & Sync’ers, a map of our Film, TV, Advertising and Gaming partners. We’ve partnered with the cream of the crop in all different industries and genres to get our clients’… Read more »