Posts Tagged: marketing

Snapchat Tips, Tricks & Best Practices: 2018 Edition


A lot has changed for Snapchat in the last year. Certain user- and brand-friendly features have been added in order to remain competitive with its main rival, Instagram Stories. Despite the changes in the social media landscape, Snapchat has retained its trademark feature: 24-hour limit on Stories.  Although the app’s growth as slowed down since we last shared our Snapchat… Read more »

5 Tips to Help You Get Radio Airplay


As one of our long-time partners, iPluggers provides a reliable and cost-effective platform for worldwide digital radio promotion. We asked Founder and A&R Head, Marvin Kuijs, for some tips for our budding artists seeking airplay. Check out his advice below! To secure airplay as an independent artist is one of the biggest challenges there is… Read more »

You Should Be Using Instagram Polls – Here’s Why


Polls are having a huge moment in the social media spotlight. Instagram even launched Story polls this past October in reaction to a sudden wave of interest. You see, over the summer, teen poll / compliment app TBH and Snapchat poll app Polly became the app store’s runaway successes unbeknownst to adults. The platforms empowered high… Read more »

New Features to Snap About


At The Orchard, we love Snapchat for the spontaneous, silly sneak peeks into our favorite artists’ everyday lives. That candid posting style differentiates Snapchat from the more pre-meditated (and even ad-like) style of posts often found on other platforms. But for those of us who believe the grey area between entertainment and promo is very real, we’ve… Read more »