Posts Tagged: marketing

Wanna Be a YouTube Star Like Kina?


As our lovely Kina Grannis prepares to head to Europe for promotion of her upcoming European album release and a virtually sold out tour, I am reminded of how she is an artist who has taken full advantage of the medium of YouTube and used it to devastating effect. I am always intrigued to see how her… Read more »

Spotify: Get Your Artists Heard


By now you have all heard the hype about Spotify, but in case you have been living under a rock, let’s start with the basics: Spotify is a service that lets you listen to any song in the Spotify library – anytime you want. It’s like iTunes in that you can search for what you want,… Read more »

A Warm Welcome…


We have a new Orchard-ite on board! Peter McCarthy, who hails from the world of publishing, comes to us as the new Senior Vice President of Marketing. His role? To lead the strategic marketing efforts across The Orchard’s global marketing and distribution platform, translating marketing needs into value for The Orchard’s constituencies. In addition, McCarthy,… Read more »

Our Very Own Billboard King


Robbie Mackey, Director of Interactive Marketing at The Orchard, scored a spot on Billboard’s 2011 “30 Under 30: Young Execs You Need to Know.” Quoted as being “the new breed of marketing executive,” Mackey has it all: analytics, technology and social. Most importantly, he knows how to connect bands with their fans. Check out his… Read more »