Posts Tagged: marketing

Mind Reading is Better Than Interrupting


Most marketing, promotion and advertising involves interruption. If an artist has a new release they want to tell people. But in order to do so they need to interrupt whatever people are doing so they can squeeze in their announcement. In our new attention economy communicating a message has a cost to the customer as… Read more »

Kina Grannis: Another Rising Star in Paris


It’s a hard life running the Paris Office for The Orchard – especially when in the same year you have two rising stars gaining serious recognition here. In a previous blog post, I mentioned Hollie Cook, who will be coming back to play here in Paris in December and throughout the Spring Time. And this… Read more »

Wanna Be a YouTube Star Like Kina?


As our lovely Kina Grannis prepares to head to Europe for promotion of her upcoming European album release and a virtually sold out tour, I am reminded of how she is an artist who has taken full advantage of the medium of YouTube and used it to devastating effect. I am always intrigued to see how her… Read more »