Posts Tagged: marketing

15 Orchard Tracks That Remind Us Of… Us


To continue the celebration of The Orchard turning 15 this year, we’ve decided to take a look back through our catalogue and pick out some tracks we distribute that remind us of… US! Consider this something of a birthday playlist! An exciting collaboration of Orchard staff members, this list includes both oldies and newer Orchard gems…. Read more »

Lee Fields Knows How To Treat The Ladies


February 14th may be Valentine’s Day, but it’s also the release date for the brand new single, “You’re The Kind of Girl“, from soul singer Lee Fields on Brooklyn’s Truth & Soul Records. To promote the single release in a way that would make this ladies man proud, we wanted to do something a bit… Read more »

Mind Reading is Better Than Interrupting


Most marketing, promotion and advertising involves interruption. If an artist has a new release they want to tell people. But in order to do so they need to interrupt whatever people are doing so they can squeeze in their announcement. In our new attention economy communicating a message has a cost to the customer as… Read more »

Kina Grannis: Another Rising Star in Paris


It’s a hard life running the Paris Office for The Orchard – especially when in the same year you have two rising stars gaining serious recognition here. In a previous blog post, I mentioned Hollie Cook, who will be coming back to play here in Paris in December and throughout the Spring Time. And this… Read more »