Posts Tagged: marketing

Our Very Own Billboard King


Robbie Mackey, Director of Interactive Marketing at The Orchard, scored a spot on Billboard’s 2011 “30 Under 30: Young Execs You Need to Know.” Quoted as being “the new breed of marketing executive,” Mackey has it all: analytics, technology and social. Most importantly, he knows how to connect bands with their fans. Check out his… Read more »

Case Study: Charles Bradley “No Time For Dreaming”


Goals As a new artist breaking out with his debut album, the goal for Charles Bradley‘s worldwide campaign was exposure. Furthermore, given that physical sales for R&B/Soul artists are usually much higher than digital sales, we wanted to specifically drive digital sales. Tactics Leading up to Street Date, we focused on growing Charles Bradley’s social… Read more »

Using an iPad in the Music Industry Part 3: Merch, Marketing, Managing


Thanks everyone for checking out the series.  Here is the last installment, all about The Business. Along with being a great tool for musicians, engineers and producers, the iPad is well suited for everyone working in the business sector of the music industry.  By everyone, I really mean everyone.  Managers, marketers, merch retailers, bands, brands,… Read more »

Twitter Predictor


Recently I’ve seen a lot of services pop up that provide real-time Twitter sentiment; meaning, you can view the % of tweets that speak positively and negatively about a person, a product, a brand, etc. Of course, this is useful for marketing and PR teams so that they can use the data to shift the… Read more »