Before the holiday weekend I sent this email out to Team Orchard, and, as we settle back into our fall groove I figured I’d share our excitement with you. Hey all – I’ve got great news to share about 2 albums that came out last week on our digital side: Ra Ra Riot’s album “The… Read more »
Using an iPad in the Music Industry Part 3: Merch, Marketing, Managing
Thanks everyone for checking out the series. Here is the last installment, all about The Business. Along with being a great tool for musicians, engineers and producers, the iPad is well suited for everyone working in the business sector of the music industry. By everyone, I really mean everyone. Managers, marketers, merch retailers, bands, brands,… Read more »
Recently I’ve seen a lot of services pop up that provide real-time Twitter sentiment; meaning, you can view the % of tweets that speak positively and negatively about a person, a product, a brand, etc. Of course, this is useful for marketing and PR teams so that they can use the data to shift the… Read more »
Let’s Talk Twitter
Given how much Twitter has seeped into pop culture, we assume you know the terminology (like, the message you broadcast through Twitter is a “tweet”, not a “twit”), but here are a few quick tips to help you fully utilize it. Listen to what people are saying about you by setting up a search feed… Read more »
What Does Come Next In The World Of Marketing Music?
Promoting artists and their music is a constantly evolving task in today’s transforming world; one that keeps us awake at night. We all have to ask ourselves, what are well-known acts moving away from major label contracts looking for when seeking a business partner, a marketing service provider, or distributor, and what can companies like… Read more »