This article, written by marketing/public relations professional and music journalist Eric Bernsen, originally appeared on Sonicbids. We’re excited to be working with them to exchange industry tips and trends for your business! With months and sometimes even years going into the creation of a new body of work, it’s an understood expectation that artists put together… Read more »
5 Ways to Tell a Compelling Story in Your Bio
This article, written by Green Light Go Music PR Founder, Janelle Rogers, originally appeared on Sonicbids. We’re excited to be working with them to exchange industry tips and trends for your business! If you’ve ever attempted to write your own band bio, you know how difficult it can be to be objective and also create… Read more »
Return on Investment: How Do YOU Measure ROI in Music Marketing?
For this blog post (and its been a while since I wrote one – sorry Diana!) I thought I’d share some thoughts I’ve been having recently on how we measure return on investment (ROI) of online marketing spends and campaigns. The music business is a funny old world. This I know for sure having been… Read more »