Posts Tagged: social media

Engage Your Audience with the YouTube Community Tab


Over a year ago YouTube invited a select group of creators to test out a new function, the YouTube Community tab, to connect with fans in-between video uploads. The Community tab provides creators a new simple way to engage with their viewers and develop their presence beyond videos. Now channels are able to use text, live videos, images,… Read more »

Highlight Your Brand on Instagram


Announced in December, Highlights is already becoming an important and useful tool on Instagram. The feature works exactly as it sounds, it is a way to highlight some of your favorite Instagram Stories, placing them at the top of your profile even after they’ve timed out. To create a Highlight simply hit the “New” button on your profile…. Read more »

You Should Be Using Instagram Polls – Here’s Why


Polls are having a huge moment in the social media spotlight. Instagram even launched Story polls this past October in reaction to a sudden wave of interest. You see, over the summer, teen poll / compliment app TBH and Snapchat poll app Polly became the app store’s runaway successes unbeknownst to adults. The platforms empowered high… Read more »

musical.ly: The Music Industry’s Secret Weapon


While adults may not be in the loop just yet, musical.ly is a hugely popular app that, according to Business Insider, has grown drastically thanks to teen usage. The continuous rapid development has turned musical.ly into a social media phenomenon and a secret weapon for the music industry. A mixture of social platforms; musical.ly provides short-form video length similar to Vine,… Read more »

Digital Advertising: Clicks Are Not a Measurement of Success


Clicks and click through rate (CTR) have traditionally been the metric used by digital marketers to measure the success of a digital advertising campaign. However, a recent report released by Facebook shows that there is actually no significant correlation between CTR and actual purchase intent, ad recall or even awareness. Why would someone click on… Read more »